Agrilink 2009 was very good for us. Inspite of most exhibitors' laments that attendance was low, sales were bad...it was tremendously great for us. Granting that the recent calamities didn't allow the expected number of visitors, we were very busy detailing and entertaining. There are normally six (6) of us at any given time in the booth, and no one ate on time.
Our sales on dayold chicks tripled for retail compared to last year's, and orders for deliveries have been booked keeping us busy for the next weeks to come. Dressed chickens were brought for display purposes but we saw that on day1, people knew about our product and were walking up to us specifically to purchase the dressed Sunshines. By the last day, we were sold out quite early! After a day's rest, we have instructed to personnel to look into an unscheduled dressing, as our freezers are empty....a nice problem huh?
What do we account the interest to?
1) Word of mouth - A lot of clients were repeat customers plus the referrals and new ones who saw us
2) Experience - Same with the dressed Sunshines, they heard us through the chicken vine :)
3) Neighborhood - Someone from the large booth across us asked me if the set up of Teresa Orchard, Sunshine Chicken and AANI were all owned by one person. I asked why? He said because from ingress to 3day sales...everyone in the booths were helping one another. That is from food, supot, tali, answering inquiries, panukli etc etc etc....its not just about business.
4) Passion - We really love what we are doing and earnestly believe in our product.
5) Competition :) - We continue to reinvent ourselves and compete solely with our selves.
6) You - Fast learners. Over the years, you allowed our team to educate you about eating well and healthy. You also learned to grow your own food. You continued to learn with us.
Actually, trade shows are there to benefit you. I hope it was also worth your while.