Showing posts with label Agrilink. Show all posts
Showing posts with label Agrilink. Show all posts

Tuesday, September 20, 2011

SOAP in Agrilink



October 6-8, World Trade Center.  We will have a table in the Department of Agriculture Pavilion.

Talks on Oct7 at 10:30am:  "Kamote as an Alternative Staple", Growing in the City by Perrine Collin.  Pamela Henares of NISARD talks of SOAP and Vermiculture.  AANI's Raymond Rubia will talk about "All About Herbs".

Come and visit us for sustainable organic agriculture practices.

Monday, July 19, 2010

AANI Plus

Good news!

During Agrilink 2010 in October, AANI will set up an outdoor, all day consultation tables for almost all aspects of agriculture (vermiculture, free range chicken, organic farming, aquaculture etc). Experts and agri entrepreneurs are the best sources of information. This move will make it flexible for those whose schedules are tight and can't make the scheduled seminars. Aside from the consultation tables, AANI will also schedule seminars in the frequently requested topics :)

We will post schedules here.

Our way of saying thank you for your support.

Saturday, May 15, 2010

Going To Agrilink 2010

Barely having time from the turnaround after IFEX, we now get a call about our booth for Agrilink 2010! That is in October, but it takes time to plan, so yes....we are now starting to look forward to our October show.

Our 4th year to join Agrilink, touted as the biggest Agriculture trade show in the Philippines.

WHAT: Agrilink 2010
WHERE: World Trade Center, Pasay City
WHEN: October 7 to 9

We always plan to give you something better :) See us at our booth!

Monday, October 12, 2009

Worth Our While

Agrilink 2009 was very good for us. Inspite of most exhibitors' laments that attendance was low, sales were bad...it was tremendously great for us. Granting that the recent calamities didn't allow the expected number of visitors, we were very busy detailing and entertaining. There are normally six (6) of us at any given time in the booth, and no one ate on time.

Our sales on dayold chicks tripled for retail compared to last year's, and orders for deliveries have been booked keeping us busy for the next weeks to come. Dressed chickens were brought for display purposes but we saw that on day1, people knew about our product and were walking up to us specifically to purchase the dressed Sunshines. By the last day, we were sold out quite early! After a day's rest, we have instructed to personnel to look into an unscheduled dressing, as our freezers are empty....a nice problem huh?

What do we account the interest to?

1) Word of mouth - A lot of clients were repeat customers plus the referrals and new ones who saw us

2) Experience - Same with the dressed Sunshines, they heard us through the chicken vine :)

3) Neighborhood - Someone from the large booth across us asked me if the set up of Teresa Orchard, Sunshine Chicken and AANI were all owned by one person. I asked why? He said because from ingress to 3day sales...everyone in the booths were helping one another. That is from food, supot, tali, answering inquiries, panukli etc etc etc....its not just about business.

4) Passion - We really love what we are doing and earnestly believe in our product.

5) Competition :) - We continue to reinvent ourselves and compete solely with our selves.

6) You - Fast learners. Over the years, you allowed our team to educate you about eating well and healthy. You also learned to grow your own food. You continued to learn with us.

Actually, trade shows are there to benefit you. I hope it was also worth your while.

Tuesday, September 15, 2009

Agrilink Is Coming!

Read about it here.

Time flies by us so fast that we are now cramming for Agrilink 2009's preparations. Slated for October 8-10.

I have always stayed indoors while Doc Rey and rest of the staff stayed in our outdoor booth. This time, we will consolidate our efforts and have an outdoor setup, beside Teresa Orchard.

Why excites me about the outdoors?
1) We may serve you earlier and after the Agrilink's formal hours.
2) We are able to setup a more realistic and doable display.
3) Seminars may be conducted everyday, even 2x a day. One on one consultations are easier with visuals.

Doc Rey will be around the whole time to do FREE small group seminars. More like 10am and 3pm daily :)

Wednesday, May 27, 2009

Joining Agrilink 2009

Don't miss this year's Agrilink, slated for October 8-10 at the World Trade Center in Pasay City.

Agrilink is touted as the biggest agriculture show ( I will say "yes" in terms of number of visitors). As usual, we will be exhibiting indoors and outdoors.

This early, in cooperation with Agri Aqua Network International (AANI) we are planning on how to give you a better showing of our products.

As usual, our Sunshine growers are most welcome to join us in marketing their products in all the trade shows that we join.

Tuesday, October 14, 2008

How To Take Care Of Your Sunshine Chicks

During last week's Agrilink 2008, I was able to sit down a while with Louis Perrault of SASSO and assessed the new improved lines' acceptability.

Several factors make us smile:

1) The market loves the new colors: We are using a pure heavy farmbreed. Our Sunshines are now in dark brown-red with stripes, brown, greyish and black. Our favorite is the dark brown-red with stripes. This favorite grows to have black feathers with brown-red burgandy tips. The eyes....they have burgandy eye liners....yes, like Cleopatra!

2) Slow developing chicken: That is what the market likes. No rush, no pressures....and leads to a....

3) Great tasting grass fed chickens: Well SASSO isn't the industry leader for nothing.


HOW DO YOU TAKE CARE OF YOUR NEWLY HATCHED SUNSHINES?

The following is our new guide for Philippine conditions, based from the average growths from raisers. Some growers have done better than this table.

Poultry raised on open grass are high in beneficial fats and other factors that lower cholesterol and greatly reduce degenerative disease in the consumer! Eating large proportions of living green plants, while foraging for insects and seeds and myriad other natural commodities that science hasn't identified yet, and with minimal need for medication, grass-fed animals create more vibrant health than other poultry. Moreover, the meat and eggs are incredibly tasty compared to general market chicken.

1. Better Food. Substantial increases in nutritional value of pasture poultry, particularly in Omega-3 Fatty Acids and Vitamin A, and a significant decrease in total fat.

2. More Satisfying Flavor. Poultry raised on pasture, in fresh air and sunshine, taste superior to confinement raised poultry. Naturally raised poultry has a firmer texture and more satisfying "gamey taste".

3. Lower cost entry. Small-scale and limited resource farmers can start a profitable farm enterprise for a fraction of the cost of conventional, integrator-controlled poultry housing.


4. Fertility and Pasture management. Moving poultry across the pasture is a way to spread manure and fertility without using excessive equipment or labor.

5. Multi-Cropping. Poultry can be used to scavenge crop residue, and hog down weeds and grasses in multi-crop fields being used for horticulture and floriculture.

Getting started with your Sunshine Chicks (first 21days)

ALWAYS KEEP SURROUNDINGS AND PENS DISINFECTED AND CLEAN

Housing of Birds: Secure from predators, i.e., rats, cats, and dogs. Fencing wire may be buried below the surface to prevent any of predators from getting to the birds. You need light, heat, and water. As for temperature, birds (four weeks of age or older) are best suited for 70oF. Important to have shaded areas. Location should be well drained. Lay rice hull or wood shavings for absorbent flooring. Good choice for bedding materials during the wet season is sand, because it allows for excellent drainage.

Brooding the Birds: By practice, use one (1) watt per bird for heating bulbs. It is better to use several bulbs in smaller wattages (ten 10w bulbs, four 25w bulbs), rather than using a 100watt bulb when you brood 100 chicks. Temperature should be 70 to 75oF with the temperature at chicks’ level to be 95oF during the first week. The area assigned to these chicks should have some flexibility such that they can move through a range of temperatures (95 to 75oF). Monitor the birds for signs of stress; for instance, if the chicks are scattered around the area and chirping loudly, chances are they are hot; conversely, if you notice the chicks all huddled together in one area, they are likely cold . They should be comfortably scattered, moving around. That is your basis that temperature is right. The temperatures given are just guides. USE YOUR EYES to monitor them. At the end of Week 1, begin dropping the temperature by 5oF per week until you reach 70oF, and then try to maintain that temperature.

Water and Feed: The most neglected and overlooked nutrient is water. What appears to be a bowl of “clean water;” may contain millions of bacteria. The bacteria will stress the digestive system of the bird, such that it will not grow at the rate believed to be their potential. The waterers and feeders should be cleaned routinely daily. Leave under the sun to disinfect. Best to have two or three sets of equipments so you can disinfect/clean properly. Fresh water needs to be supplied everyday to insure healthy birds. During the periods of extreme heat, there is an increased risk of microbial growth.

We suggest using probiotics/vitamins in their drinking water, and adlibitum feeding of chick booster for the 1st 21days, prior to ranging. Make sure feeding trays are NEVER EMPTY. Medicate only when necessary.

Vaccinations: Day 7 - B1 B1; Day 14 - B1 La Sota

Ranging, Day21 onwards, till slaughter: Segregate by net, compartments for ranging area around their pen. That way, you are able to rotate ranging areas. When you rotate, the manure fertilizes the land and you move to another ranging area so as not to deplete a small section. You may also want to use movable pens, so they have fresh grass everyday and litter will not be a problem.

Let them range freely in open air, eating grass, insects, table scraps, or what is abundant in your area. Feed adlibitum even when they are already on the range. Have feeds in feeders, so they will be able to eat at will. Give probiotics/vitamins everyday in drinking water (optional).

You may get the marketable weight at 49-63days. For best tasting chickens, slaughter at 85-90 days. RAISED FOR MEAT & EGG PRODUCTION, NOT FOR BREEDING

AGE (days) WEIGHT (grams) FCR

21

485

1.37

28

725

1.61

35

935

1.79

42

1192

1.94

49

1499

2.03

56

1767

2.19

63

1976

2.36

70

2167

2.5







Solraya’s Sunshine Chicken – Grass fed, free ranged, naturally grown, raised w/ a lot of sunshine and fresh air…for a healthy back to basics lifestyle. http://solraya.blogspot.com info@solraya.com (0917) 847-2639; Mla (02) 417-1800; Solano (078) 326-7860; Santiago City (078) 682-3758

Sunday, October 12, 2008

Agrilink 2008



I only had time to take pictures when I was fixing up booth early before the opening, so no photos of the real life of the Agrilink 2008. Such a pity to miss documenting it...but it stays in us :)

Remember my post on thought balloons? How I was segregating my thoughts and calendars in my own "thought balloons" to sort of give comic relief and allow myself to see through a child's eyes? I had no idea yet how I was to spruce up the Sunshine booth. Then, it dawned on me...BALLOONS! Why the choice of colors? Those are the colors of our new improved Sunshine lines :)

As soon as the guard allowed me to enter World Trade Center, I prepped the booth. Then two men were walking up, talking, then stopped at their heels. I guess the booth was effective as an eye catcher :) I didn't know the man in barong, but the second man in t-shirt..hmmm...I realized after a couple of seconds was Sec. Arthur Yap. Soon after, Doc Rey arrived and started talking with the two men. Wehehehhe...it was much much later that he realized it was the Secretary of the the Department of Agriculture.

He will remember our unrehearsed booboos as he walked through with Pres GMA and stopped by our booth and explained to her about the Sunshines. They took pictures with the Sunshine chicks display.

I tell you, those scenes made the Secretary rememember Doc Rey, as he greeted Doc Rey as he was having coffee again later, "bata, madami ka na bang benta?". Doc Rey again didn't recognize him as he was now in barong :)

Louis Perrault, GM for SASSO arrived also. Dinner was a good time to unwind and have laughs outside work.

Next day, there was this man talking/laughing with us about our booboos with the Secretary (oh he was the other man in barong). I asked Pol Rubia who he was...Lydon Tan was the name.

Agrilink 2008 was so busy for us. We had an indoor booth under the French Pavilion, and an outdoor booth under the Friends of AANI tents :) Our outdoor staff was so busy with the retail sales of Sunshines and dressed chickens. It was so cute that people would inquire if the vacuum packed chickens were available. I guess that's our trademark now. Good decision to have a big freezer full for Oct 9-11.

Very successful! Not just in terms of sales. I will say far more than just income.

See you in my next thought balloons.

"Sec Yap, see you in Isabela"!

Monday, October 06, 2008

Thought Balloons

Here I am, stuck in a car dealer's lounge. Yesterday, was my first time to drive again the truck in maybe 2weeks. I was tired so driving slowly. When Doc Rey took the wheel, there was a marked change in his driving habits, I thought he was still uncomfortable from his operation, so driving slowly. Then I drove again and hmmmm, the engine was choked.

I didn't take chances and brought it to my favorite mechanic. Apparently, the car dealer that had been servicing this for the past 3x, hadn't been doing a good job on the filters. So here I am, decided to do the 35,000km preventive to save time.

Emergency breaktimes make you sit, ponder and wonder. Having a million things to do for the week, I was just happy that I got #1 errand for the day done before heading for the mechanic.

Thought balloons...I called my thoughts in compartments and sort of cartooned them...so easier to see what I have to do.

One is my ingress for Agrilink :) Then a cute idea formed in my thought balloon!

Let's see if my ideas will also look good in actual.

Sunday, October 05, 2008

We Planned To Have Sunshine

Two months prior to Agrilink, that was in early August, I had to make sure that we will have dressed chickens for display ready by mid October.

Due to the demand, I foresaw that the growers can't be relied on to supply our marketing needs. Of course, they have to fulfill their own commitments first, before they will give me. That is understandable. Besides, I was also the one to give them those clients. Surely, they had to be given priority.

How do I make sure I will have my dressed Sunshines? I encouraged one of my store managers to egg her hubby to grow. Also encouraged Raymond Rubia to load at that period to meet the October harvest.

We ended up having a mini competition :) Raymond and I would look forward to Monday mornings when we would compare weights.

Raymond harvested some already. I personally vacuumed them. Just two days ago, I had a big chest freezer filled, thinking it will be good buffer stock. Gone! I anticipated the shortage amongst the growers. But, I didn't forsee that even our stocks will be wiped out by the increase in demand by our own work during trade shows and Market At The Hills.

Good thing, I had a fall back position with my staff that we didn't harvest yet. Not that my staff lost in terms of weight, but we were just timing the dressing of her Sunshines to the schedule of the truck that heads back to Manila to bring me the products.

Two important things were brought by this planning. The stocks on dressed chicken turned out just the bonus...

1) Both Raymond and my staff grew it to almost uniformly, to about 1.4 in 42days, 1.7 in 49days. Shows that proper care and the improved lines of Sunshine did perform :)

2) My staff was able to sell the day old chicks better. The store that she handles, far performs compared to our other branches. Why? She had first hand experience in growing...and raising it carefully as she had profits at stake there. I can hear her explaining well to customers and talking with conviction.

The problem of shortage was answered, plus plus.

Monday, September 22, 2008

Organi....

The last article in Agri Page about lower prices for organic produce.

Brainstorming with co-vendors at MATH.

Seeing different products and suppliers that I will want to use myself.

Lack of time and manpower...too many things to do at the same time.

Marketing.

Niche marketing as theme of Agrilink 2008.

The above had been tickling my mind the whole day today...might be making a step in the next few weeks.

Saturday, September 20, 2008

Organic Produce Need Not Be Expensive

Mr Zac Sarian and I were discussing about the Sunshine Capons, the old art of caponizing male chicks to come up with flavorful and huge, tender chickens.

One of our growers have started this early this year and had been sampled and introduced to the market in several trade shows we had joined.

Agrilink is another venue great to ask Joey and Mitzi Rigor to join us. We have actually started to book orders for December, but will have Sunshine Capons available also during the October show.

The conversation drifted to pricing....makes me think that led to this article :) And no...organic and natural farmed produce need not be expensive :) Read the online version.

Tuesday, August 12, 2008

Agrilink 2008 Seminar

Agrilink 2008 is set for October 9-11 (Thu-Sat), World Trade Center, Pasay City.

The organizers have scheduled us to give a FREE seminar on October 11, Saturday, at 1-3pm

TOPIC: Raising Grass Fed Sunshine Chickens
SPEAKER: Rey B. Itchon, DVM

Visit us at the French Pavilion.