Planning marketing is my main duty now for Sunshine Chicken. It is a hair line away from selling. Marketing is harder in my eyes, as the selling comes after you have projected and made known your company and product.
Always going, straight lines and circles...of course we have to forever compliment the marketing for our growers too. We plan to embark again (as if we don't always do weehehheheheh) on farm visits for our growers that may be featured for agriculture news.
Which made me recall an incident last Sunday. I was at a weekend market where we participated. As I was walking around, I saw another booth selling dressed chickens from free range SASSO. Surely I know all my growers...so I approached the man who owned the booth and talked to him about using the name SASSO. Surely his supplier didn't say that what they were selling him were SASSO chicks!!!
Maybe out of lack of anything better to say, he asks me about the proper raising and pricing. "I can't be involved as it will be unethical...I am just here to catch your attention about your claim on using SASSO" :)
Geez...this was may beyond me! He said he thought that his supplier might be the better one because they more expensive. YEOWWWWWW...this is exacty the market I am not targetting. The one that thinks that expensive is better. Hello? Yes, I may be from another world, but thank you, I prefer to be where I am. Give me an original Crispa T-shirt anytime please.
Yes also, I am focused in my marketing. There is a certain genre I want to keep and satisfy.
We work hard to give quality and cut costs. We have the numbers to give you lower prices.
I pride myself about planning and making strategies. I can't comprehend when someone rides on others' popularity and work. I am confident that we move forward and not just follow others' actions nor routes. We ourselves, and so does our growers, don't use the name SASSO in our marketing nor labels :)