Spread Of Sales

I will say that the 2nd most asked question is "Where is the market?".

This morning I get again one of the good follow up inquiries from the ones who read then ask. It went beyond the "where is the market" thing.

The text asked if the sales for the year was 100%, was the 50% on the last quarter? Oh yes, most consumer products' sales are in the months of October to December because of the Christmas season.

In my personal experience, it isn't the case. We get a good hold of the supply and demand all throughout the year because the market for the Sunshine Chicken is the conscious consumer. The one who watches their diet, wants tasteful chickens and studies value for money.

Sure the demand may go up for Christmas season, but this type of food gets set aside for time being during the festivities. So if the demand and sales doesn't go down, then we did something very good in terms of marketing.

I like stability...and see to it that marketing makes us grounded and constant all year round.

IFEX 2010

Booked for IFEX 2010 :)

This is the 3rd year we are joining IFEX. Looking forward to joining this event organized by CITEM. They are very supportive and it inspires entrepreneurs to do better.

See you at World Trade Center, May 6-8. As usual, our regular growers are most welcome to come market with us.

Side By SIde

Some Saturdays, see us with the group of Pol Rubia at Ofel and Panday's radio show over nationwide Radyo Natin. Pol mentioned that a grower of Sunshine had asked to market her ready to slaughter Sunshines at AANI FTI Weekend Market. Since she is a regular, Pol allowed her to set up right next to our booth.

When I passed by her Sunshines at about 10am, she said she has just sold one (1). "We haven't had ready to slaughter for sometime, so people are not expecting to find some here today..." I told her.

This morning, after our DWWW's Kaunlaran as Agrikultura, Pol Rubia says that she was so happy because she sold all that she brought. Of course, there is a market for the ready to slaughter....more so in a wet market.

Start somewhere....we always assist you in marketing...but, you have to move and initiate. We give you the road, but you have to make some padyak yourself...and the sipag and tiyaga has to come from you :)

Namit Gid

Early yesterday, I got a text from a 1st time grower in Bacolod. She was harvesting in a week's time and if I had any tips.

Was it about marketing? Cooking?

I asked her if she had tasted the Sunshines already...she said later that day. "Ok, advise me after you tasted it".

Hours later:

Sarap buto na lang ang natira. Sabi ng husband ko, meat is so fine. My son said, it has a different delicious taste. edited from text lingo to blog language :)

She didn't ask me about tips anymore.

She does have a restaurant. I hope it snowballs there in Bacolod..or rather, sunrolls... Let Bacolod have this treat :)

Philippine Free Range Chicken

Been very busy that we didn't notice our 2nd year passed by :)

Some people have commented that in such a short time, we had made a name for Sunshine Chicken in the Philippine free range chicken industry. Competitors have even been telling some of our friends that they have no need to pay for advertising....they just ride on our work! How they ride on us, is pretty obvious :)

Advertising, marketing all stems from hard work. And that is really where we credit the branding that Sunshine Chicken is now.

What may point to hard work?

1) You have to change automobile tires every year
2) There is a vehicle in maintenance check up mode in car dealers' service centers all the time
3) There is a need for a 3rd vehicle for your use as one is always on maintenance or coding...and vehicles have to rest too
4) You forget what day of the week it is
5) Need like 24 uniforms....as you don't get home to wash clothes
6) Two sets of luggage as one is unpacked and the other is on standby
7) Faces and names get harder and harder to match together
8) Plane tickets are like booklet passes
9) Phone bills that run to +++
10) When you phone a hotel, the frontdesk knows what room to give you :)

I can go on and on...but what's best after all that?

1) Everyone knows you wehehehehehhe...it can be fun as you instantly are not alone in a room full of people
2) Plane, bus and car rides are best times to catch on sleep
3) Camaraderie formed with others on the road are nice to look forward to. Friends have been made because of Sunshine!
4) Work on consumer awareness to eating healthy food has gained a lot of mileage since we started
5) We get average of 600+ pages read on this blog DAILY....visitors are about 150 average DAILY
6) Marketing is my main work....and it allows me to be on the internet :)

Because we enjoy what we are doing, I will not really call it hard work...but more like focused and honest deeds.

Let us help you, so we can all grow together.

Continuous Marketing

Planning marketing is my main duty now for Sunshine Chicken. It is a hair line away from selling. Marketing is harder in my eyes, as the selling comes after you have projected and made known your company and product.

Always going, straight lines and circles...of course we have to forever compliment the marketing for our growers too. We plan to embark again (as if we don't always do weehehheheheh) on farm visits for our growers that may be featured for agriculture news.

Which made me recall an incident last Sunday. I was at a weekend market where we participated. As I was walking around, I saw another booth selling dressed chickens from free range SASSO. Surely I know all my growers...so I approached the man who owned the booth and talked to him about using the name SASSO. Surely his supplier didn't say that what they were selling him were SASSO chicks!!!

Maybe out of lack of anything better to say, he asks me about the proper raising and pricing. "I can't be involved as it will be unethical...I am just here to catch your attention about your claim on using SASSO" :)

Geez...this was may beyond me! He said he thought that his supplier might be the better one because they more expensive. YEOWWWWWW...this is exacty the market I am not targetting. The one that thinks that expensive is better. Hello? Yes, I may be from another world, but thank you, I prefer to be where I am. Give me an original Crispa T-shirt anytime please.

Yes also, I am focused in my marketing. There is a certain genre I want to keep and satisfy.

We work hard to give quality and cut costs. We have the numbers to give you lower prices.

I pride myself about planning and making strategies. I can't comprehend when someone rides on others' popularity and work. I am confident that we move forward and not just follow others' actions nor routes. We ourselves, and so does our growers, don't use the name SASSO in our marketing nor labels :)

Start With Your Circle

Often been asked where is the market if he was to raise the Sunshines.

Yes we do advertise and market, but we do the bigger picture. Ours is marketing on the consumer awareness level.

I will always say start with the people around you, friends, relatives, co-workers, neighbors....that is the best initial market. They will be the ball of the word of mouth and your circle builds its outer size little by little.

In August, to make sure we had dressed Sunshines available for Agrilink, I asked one of my staff to take care of 100 heads. Another 200 was commissioned to a relative and I bought back close to 100 from Daily Dose Farm. So our Agrilink safely had close to 400 sold. Had to make sure, as hard to get from growers as they have their own markets developed and I understand when I can't be served. I like that problem for them :)

Right after that October, my staff decided to grow another 100. Now on their own, unlike the 1st batch that I financed and paid them a grower's fee. Today I asked her how she is doing, because it was targetted for harvest this season.

1.9k in 60days. Who was she selling it to? I wondered as our live chicken sales was not being affected. Loyalty prevails :)..... Her husband drives a tricylce during the hours he has after feeding his chickens and pigs. His ready market? Tricycle drivers too!

Don't even think about how many each tricylce driver purchases. I saw the larger picture...how many men with their jackets worn the other way and caps facing you do you see on the road? Ok, let's even just talk about the terminal where he parks.

His 2nd batch of 100 sold today.

Don't look too far beyond. I guess that is why people stumble, they don't watch their steps :)