You can't sell what they don't know.
Educate the consumer. Explain and teach. Make it available....but of course, let them know first that you have it!
We prepared for the packed comfort food Adobo. Packed rotisserie cooked Sunshines also were prepared for soup stocks and salads. Now the freezers are stocked.
Done with the consumer awareness stuff...at least with the existing clients :) Now, we had to inform them that we have the comfort foods available. Why is is convenient and how to use it. Also, that is perfectly packaged for their dear relatives in faraway lands. They can send them the taste that they grew up with and more!
Effective....we had been delivering, and the orders have started to come.
"Announce and it shall be ordered"