You can't sell what they don't know.
Educate the consumer. Explain and teach. Make it available....but of course, let them know first that you have it!
We prepared for the packed comfort food Adobo. Packed rotisserie cooked Sunshines also were prepared for soup stocks and salads. Now the freezers are stocked.
Done with the consumer awareness stuff...at least with the existing clients :) Now, we had to inform them that we have the comfort foods available. Why is is convenient and how to use it. Also, that is perfectly packaged for their dear relatives in faraway lands. They can send them the taste that they grew up with and more!
Effective....we had been delivering, and the orders have started to come.
"Announce and it shall be ordered"
Showing posts with label adobo. Show all posts
Showing posts with label adobo. Show all posts
Wednesday, November 04, 2009
Friday, January 02, 2009
100%
100% lasang native!
That's our tagline.
Today, the 1st working day for our stores, we got so much good feedback from the backyard farmers. They cooked it for their own and neighbors' consumption, sold meat and some gave it as gifts during the Christmas season. They said the word is the tagline was true...100% lasang native.
One said it had a fantastic taste, but rubbery when roasted. Depending on how you cook it, because I and a lot of other customers roast a lot. I love baking in the oven or using my turbo broiler. It is firm, but not tough. For first timers, you can't compare the texture to the regular industrial chickens that you are used to :)
For the holidays, I served it as roasted with herbs and in home cooked adobo style. Wiped out about tubs of pure liver pate in two days in separate gatherings. Deep friend the gizzard originally cooked adobo style.
My gauge of a good product? When its the men in the crowd asking for the chicken, pate etc!
100% in taste and health benefits.
That's our tagline.
Today, the 1st working day for our stores, we got so much good feedback from the backyard farmers. They cooked it for their own and neighbors' consumption, sold meat and some gave it as gifts during the Christmas season. They said the word is the tagline was true...100% lasang native.
One said it had a fantastic taste, but rubbery when roasted. Depending on how you cook it, because I and a lot of other customers roast a lot. I love baking in the oven or using my turbo broiler. It is firm, but not tough. For first timers, you can't compare the texture to the regular industrial chickens that you are used to :)
For the holidays, I served it as roasted with herbs and in home cooked adobo style. Wiped out about tubs of pure liver pate in two days in separate gatherings. Deep friend the gizzard originally cooked adobo style.
My gauge of a good product? When its the men in the crowd asking for the chicken, pate etc!
100% in taste and health benefits.
Friday, December 12, 2008
Adobo
This afternoon, Elena of Manna Specialty Bakery texted me this :)
My sis' comment abt your adobo - Parang adobo version ng chicken soup, soothingThat made me smile and happy. When Elena tasted it, she said "it was not salty. it was neutral". I asked what her neutral meant. I forgot what her reply was verbatim, but it meant that is was not outstanding nor was the taste different...it was home cooked taste.
That moment, whether her opinion was supposed to be a negative remark, it meant I got the taste for the home cooked food I wanted in the first place.
Our adobo has the old taste, dry, minimal soy sauce just for color. Vacuum packed, so people just let it sit on water to thaw, then heat it in the microwave, toaster or fry it a bit :)
Naku...where is that saucer of kamatis, sibuyas, bagoong, and wansoy....give me that chicharon for topping!
My sis' comment abt your adobo - Parang adobo version ng chicken soup, soothingThat made me smile and happy. When Elena tasted it, she said "it was not salty. it was neutral". I asked what her neutral meant. I forgot what her reply was verbatim, but it meant that is was not outstanding nor was the taste different...it was home cooked taste.
That moment, whether her opinion was supposed to be a negative remark, it meant I got the taste for the home cooked food I wanted in the first place.
Our adobo has the old taste, dry, minimal soy sauce just for color. Vacuum packed, so people just let it sit on water to thaw, then heat it in the microwave, toaster or fry it a bit :)
Naku...where is that saucer of kamatis, sibuyas, bagoong, and wansoy....give me that chicharon for topping!
Friday, May 23, 2008
Adobong Capon
Joey Capon...wehehehhe, yes, someone called Joey that name during IFEX....brought a tasty adobo from his Sunshine Capons.
I asked for the recipe, he texted it, but I lost it :(
Care to share a good recipe of Adobo for Capons?
I asked for the recipe, he texted it, but I lost it :(
Care to share a good recipe of Adobo for Capons?
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