It is in the taste..that Sunshine is bought :)
When we started started our Sunny Rotisserie, we were doing the mid-sized chickens. Not ready for the response and the snowballing of the sales, by end October we ran out of that size. The next batch was ranging and will take two (2) more weeks.
Because we were growing for the dressed Sunshine market for Metro Manila for marketing purposes, we had available the large sized chickens. Wary how the market will take it as they were used to the mid-sized one already. So relieved and surprised that the sales didn't skip a beat, nor a note :) Prices had to be increased because of the size difference. It was OK for the market!
Last night saw Sunny roasting again the mid-sized ones. Clients didn't complain as the price of course was commensurate.
Proof of the reason for their coming...the taste!
The more we are excited to open in Metro Manila, after trying the Santiago City Isabela market.
Showing posts with label rotisserie chicken. Show all posts
Showing posts with label rotisserie chicken. Show all posts
Monday, November 16, 2009
Wednesday, November 04, 2009
They Have To Know
You can't sell what they don't know.
Educate the consumer. Explain and teach. Make it available....but of course, let them know first that you have it!
We prepared for the packed comfort food Adobo. Packed rotisserie cooked Sunshines also were prepared for soup stocks and salads. Now the freezers are stocked.
Done with the consumer awareness stuff...at least with the existing clients :) Now, we had to inform them that we have the comfort foods available. Why is is convenient and how to use it. Also, that is perfectly packaged for their dear relatives in faraway lands. They can send them the taste that they grew up with and more!
Effective....we had been delivering, and the orders have started to come.
"Announce and it shall be ordered"
Educate the consumer. Explain and teach. Make it available....but of course, let them know first that you have it!
We prepared for the packed comfort food Adobo. Packed rotisserie cooked Sunshines also were prepared for soup stocks and salads. Now the freezers are stocked.
Done with the consumer awareness stuff...at least with the existing clients :) Now, we had to inform them that we have the comfort foods available. Why is is convenient and how to use it. Also, that is perfectly packaged for their dear relatives in faraway lands. They can send them the taste that they grew up with and more!
Effective....we had been delivering, and the orders have started to come.
"Announce and it shall be ordered"
Saturday, June 20, 2009
Variety
Am not talking about a variety of Tamarind.
When I saw this Sampalok tree in the farm, the idea of stuffing the chicken with flowers and young Tamarind leaves dawned on me.
I know, I know...the norm is using Tanglad or lemongrass. Cheaper and easier...but the Ilokano market where we are testing the dry run of Sunny isn't really keen on the damo smell nor taste.
What's the variety in the story? Well, there won't be a fixed marinade nor recipe for now for Sunny. We will offer variety in taste. Just like home cooking, you can't really predict what you will have for dinner...it depends on the mood of the cook.
Think its a good business idea?
I was with my supplier for the additional rotisseries and deliberated with gas fed or electric. Basket type or my original spit type. Decided on the spit type, after searching and reading about rotisserie cooking.
The point why it is supposed to be better? Because it keeps on turning and the chicken is basted by its own juices.
If it is meat you let sit on an oven...or one that you put on a grill, even when covered...its just roasting. So if I have it on a supposed to be rotisserie oven, but it goes on a merry go round basket, it is just roasting.
I like it hard to spell...rotisserie!
When I saw this Sampalok tree in the farm, the idea of stuffing the chicken with flowers and young Tamarind leaves dawned on me.
I know, I know...the norm is using Tanglad or lemongrass. Cheaper and easier...but the Ilokano market where we are testing the dry run of Sunny isn't really keen on the damo smell nor taste.
What's the variety in the story? Well, there won't be a fixed marinade nor recipe for now for Sunny. We will offer variety in taste. Just like home cooking, you can't really predict what you will have for dinner...it depends on the mood of the cook.
Think its a good business idea?
I was with my supplier for the additional rotisseries and deliberated with gas fed or electric. Basket type or my original spit type. Decided on the spit type, after searching and reading about rotisserie cooking.
The point why it is supposed to be better? Because it keeps on turning and the chicken is basted by its own juices.
If it is meat you let sit on an oven...or one that you put on a grill, even when covered...its just roasting. So if I have it on a supposed to be rotisserie oven, but it goes on a merry go round basket, it is just roasting.
I like it hard to spell...rotisserie!
Saturday, June 13, 2009
Sunny This Morning
Every morning, Sunshines are freshly slaughtered, dry rubbed and roasted to give you the 100% lasang native Sunny.
This morning, I went to the farm and was there in time for the selection. Some were under tall grasses....yes sir, these are just tall grasses. Seems like small trees to big chickens wehehehehe. Come to think of it, those types of grasses are nice to have around as shades.
These batch walked themselves to the cage. Maybe they saw what the modus operandi were for the past days, and decided that they won't bother tiring themselves running around...only to get caught later.
Its past 2pm now. The signs in the outlet is partly up. The signs people had to stop as operation of the rotisserie is soon to start. I thought I'd be abe to show off the Sunny Store today to you :)
This morning, I went to the farm and was there in time for the selection. Some were under tall grasses....yes sir, these are just tall grasses. Seems like small trees to big chickens wehehehehe. Come to think of it, those types of grasses are nice to have around as shades.
These batch walked themselves to the cage. Maybe they saw what the modus operandi were for the past days, and decided that they won't bother tiring themselves running around...only to get caught later.
Its past 2pm now. The signs in the outlet is partly up. The signs people had to stop as operation of the rotisserie is soon to start. I thought I'd be abe to show off the Sunny Store today to you :)
Thursday, June 11, 2009
Sunny, Ang Manok Sa Damuhan
Signs are being started by my contractor today...last minute changes by me this morning....
Meet Sunny, Ang Manok Sa Damuhan .... you like his name?
Last night was really good:
1) We got two (2) repeat customers
2) The others were first timers, BUT, referred by others from the night before
Meet Sunny, Ang Manok Sa Damuhan .... you like his name?
Last night was really good:
1) We got two (2) repeat customers
2) The others were first timers, BUT, referred by others from the night before
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