Thursday, June 19, 2008

Marketing Our Sunshine Growers

For the past month, suppliers have been asking why we do the food trade shows. They know we do the agriculture expos, but now the queries are "Why the food shows?". Suppliers and colleagues have been wondering "why" when the cost of show spaces are very high. And now, they see that we also do the consumer food shows, w/c is some steps past our line.

We do the agriculture shows because our main business is in animal health supplies and services. It spun off to Sunshine Chicken, my passion since.

Asked often if we do contract growing, buy backs, etc. You'll be amazed at how almost everyone asks! Nope, we don't.

There are growers, entrepreneurs, marketing people etc. Possible, but unlikely, that we get them all rolled into one persona. Some may have the capacity to raise, but where to sell?

Long before you see themes of "niche marketing"...I had been saying that. Create a market. Focus. And yes, it is all about niche marketing.

I for one go on gut feel, no feasibility plans etc. You don't need to go far to sell. Start with your circle, going to outer circles little by little. Before you know it, you are selling.

So how do we assist? Any guarantees that a grower makes money? How d0 we work on the marketing for our Sunshine growers?

1) Open up the avenues for them through our joining food trade shows/expos/weekend markets. They join the shows for FREE. No charge for space!
2) Brainstorming on product development
3) Information dissemination
4) Consumer awareness on benefits of getting Sunshine
5) Print and radio exposures

I nurture relationships w/ our growers. Communication is open and constructive points are taken.

Our growers are getting their share in marketing mileage. The ones who work side by side with us see and experience this.

Hopefully, the other quiet growers see the importance of the food trade shows we do for them.

Next stop is the Cebu Food Expo 2008 at the Waterfront Cebu! My three regular growers in Cebu are joining.

If my growers feel we are not helping them any, I pray they let me know :)


  1. hello! may i know if when the next seminar will be for free ranged chickens? pls email me at


  2. do you have any seminars scheduled for bulacan, particularly malolos. let me know through e-mail

  3. hi Lee. We post our seminar schedules. We have one in Fairview every 4th Sunday of the month.

  4. Hi, where can I buy your chicken, pork and rice. Ive been looking for naturally grown stuffs for a long time for my family and myself. I am also incline about the business side, coz I believe more and more people are going back to basic, just like what I am trying to do. Please email me at

    Liza C Padilla

  5. Hi, may I know where I can buy sunshine products like dressed chicken, pork and rice. I am a health buff and is in to "going back to Baiscs" for almost 15 years now. Genuine Stuffs like this are elusive. Also, I am interested to try the business side. Please email me at

  6. hi Liza, pls refer to this list

    We have opened ORGANIKA, right across the Regalado entrance of SM Fairview :)

  7. hi i am interested in growing these sunshine chickens but i am here in nasipit,agusan del norte. can you supply me the chickens?
    do i have sure market when i had grow the chickens?

  8. @ biancaquest_06, Yes we may supply you with the day old chicks. But no, nothing is requires a lot of hardwork :)

  9. We have 45 heads of Sunshine Chicken as of today Jul. 11, 2010 For Sale weighing 1.4 to 1.7kgs..If somebody is interested to buy pls. contact me at 09053765693 or at my

    150/kg live...pick-up... tks po...

  10. Rosario, Batangas po kami...tks!

  11. hi, saan po ang venue ng seminar sa vigan city ilocos sur? ano po oras mag uumpisa? pake email po ako sa or pake text po sakin sa 09995711579. tnk u