It is in the taste..that Sunshine is bought :)
When we started started our Sunny Rotisserie, we were doing the mid-sized chickens. Not ready for the response and the snowballing of the sales, by end October we ran out of that size. The next batch was ranging and will take two (2) more weeks.
Because we were growing for the dressed Sunshine market for Metro Manila for marketing purposes, we had available the large sized chickens. Wary how the market will take it as they were used to the mid-sized one already. So relieved and surprised that the sales didn't skip a beat, nor a note :) Prices had to be increased because of the size difference. It was OK for the market!
Last night saw Sunny roasting again the mid-sized ones. Clients didn't complain as the price of course was commensurate.
Proof of the reason for their coming...the taste!
The more we are excited to open in Metro Manila, after trying the Santiago City Isabela market.
Showing posts with label Sunny. Show all posts
Showing posts with label Sunny. Show all posts
Monday, November 16, 2009
Friday, July 24, 2009
Select And Segregate
Daily, Sunshines are oven roasted to produce our Sunny. Seasoned simply to bring out the perfect taste...
By now, we have decided on the weight to be used, round body for aesthetics :) and just the right vavoom to look good in doing their quarter and full turns in the rotisserie.
To save on time, we have halfway ranges for them. This is where the truck comes to pick up for Sunny dressing.
By now, we have decided on the weight to be used, round body for aesthetics :) and just the right vavoom to look good in doing their quarter and full turns in the rotisserie.
To save on time, we have halfway ranges for them. This is where the truck comes to pick up for Sunny dressing.
Friday, July 03, 2009
Making Plans
We are making plans to consolidate and centralize our operations in one strategic location. Hopefully, if plans push through, we will relocate in the area of Cubao, near Araneta Center.
WHAT? Moving will be our office, seminar area, commissary for dressed chickens, Solraya's Organika store, a Sunny Rottisserie with a drive thru.
WHY? Often we get raised eyebrows that our office is in faraway Fairview. Yes we do deliveries, but a lot of clients want to browse and pick up stuff at Organika. Also, if we are consolidated in one centralized location, logistics for our deliveries and operation is easier to check.
Day old chicks will also be available there for previously booked orders.
My mind is now busy how to fix the place. No frills...just utilitarian, clean look, airy...it'll be different. Quaint :)
WHAT? Moving will be our office, seminar area, commissary for dressed chickens, Solraya's Organika store, a Sunny Rottisserie with a drive thru.
WHY? Often we get raised eyebrows that our office is in faraway Fairview. Yes we do deliveries, but a lot of clients want to browse and pick up stuff at Organika. Also, if we are consolidated in one centralized location, logistics for our deliveries and operation is easier to check.
Day old chicks will also be available there for previously booked orders.
My mind is now busy how to fix the place. No frills...just utilitarian, clean look, airy...it'll be different. Quaint :)
Open 9am to 9pm, Drive Thru
Sunny in Santiago is now open 9am to 9pm, starting today.
We had the soft opening less than a month ago, and started selling at 5pm til 9pm. Since we advertised that we delivered, we had been getting calls and walk in customers as early as 11am!
That made us see how we will fare today opening at 8am to do cleaning and setting for the lunch crowd.
We're setting out a ramp so we can wheel up and out the ovens. That will make the pick up and ordering more accessible for customer and us. Will really be like a drive thru thing! Plus greater visibility with our lighting outside.
Your mind should be nonstop in reinventing and marketing.
Wish us good :) Salamat po
We had the soft opening less than a month ago, and started selling at 5pm til 9pm. Since we advertised that we delivered, we had been getting calls and walk in customers as early as 11am!
That made us see how we will fare today opening at 8am to do cleaning and setting for the lunch crowd.
We're setting out a ramp so we can wheel up and out the ovens. That will make the pick up and ordering more accessible for customer and us. Will really be like a drive thru thing! Plus greater visibility with our lighting outside.
Your mind should be nonstop in reinventing and marketing.
Wish us good :) Salamat po
Saturday, June 13, 2009
Sunny This Morning
Every morning, Sunshines are freshly slaughtered, dry rubbed and roasted to give you the 100% lasang native Sunny.
This morning, I went to the farm and was there in time for the selection. Some were under tall grasses....yes sir, these are just tall grasses. Seems like small trees to big chickens wehehehehe. Come to think of it, those types of grasses are nice to have around as shades.
These batch walked themselves to the cage. Maybe they saw what the modus operandi were for the past days, and decided that they won't bother tiring themselves running around...only to get caught later.
Its past 2pm now. The signs in the outlet is partly up. The signs people had to stop as operation of the rotisserie is soon to start. I thought I'd be abe to show off the Sunny Store today to you :)
This morning, I went to the farm and was there in time for the selection. Some were under tall grasses....yes sir, these are just tall grasses. Seems like small trees to big chickens wehehehehe. Come to think of it, those types of grasses are nice to have around as shades.
These batch walked themselves to the cage. Maybe they saw what the modus operandi were for the past days, and decided that they won't bother tiring themselves running around...only to get caught later.
Its past 2pm now. The signs in the outlet is partly up. The signs people had to stop as operation of the rotisserie is soon to start. I thought I'd be abe to show off the Sunny Store today to you :)
Thursday, June 11, 2009
Sunny, Ang Manok Sa Damuhan
Signs are being started by my contractor today...last minute changes by me this morning....
Meet Sunny, Ang Manok Sa Damuhan .... you like his name?
Last night was really good:
1) We got two (2) repeat customers
2) The others were first timers, BUT, referred by others from the night before
Meet Sunny, Ang Manok Sa Damuhan .... you like his name?
Last night was really good:
1) We got two (2) repeat customers
2) The others were first timers, BUT, referred by others from the night before
Wednesday, June 10, 2009
You Will Meet Sunny Soon
Last night we had a soft opening of the rotisserie chicken outlet in Santiago City, Isabela.
No signs yet, as we just thought about opening two nights ago. Yes, read right. Two (2) nights ago, we decided to open the box of rotisserie oven, had electricals installed pronto and just did a salt and pepper rub on some of our chickens. Tasted good...so we decided to roast some more last night.
Yesterday, we ran live ads on the radio. By the time we were cooking, we got inquiries already from drive bys! The few we roasted gone :)
Today, we finalized our radio ads and had it voiced over. Gave a GO on the outdoor signages.
Deliberated last night on initial taglines to be used for the radio and outdoor ads....came up for our intial outings:
1) Meet Sunny :)
2) gala sa damuhan
3) walang anibiotiko
4) pinasarap ng panahon
Come to think of it. We really had Sunny all the time. We called our small truck wrapped chickvan as Sunny, if you remember our previous posts wayback 2007! We've always said our Sunshines do range on living grass (gala sa damuhan), no antibiotics, and had been using the tag "pinasarap ng panahon" in our long standing brochure.
We have just recycled ideas? Nope. We are just doing our step by step outings in marketing...to always give you something new and better.
This morning, we had our fill of high spirits from the wonderful comments we got on Sunny. From people who knew and loved their food.
Doc Rey just showed me what he had been working on since lunch time. A more cheery area :) Last night we had no signage at all, we were close to invisible and lighting was bad. What sold us were our uniformed personel outside and the radio live ads.
I will let you meet Sunny when they put up the signs. It will be up before the week ends. Things is, I don't think I might be around to take photos.
Oh...the place is nothing fancy. It was all do-with and diskarte.
Simply....Its just down to earth real good tasting chicken.
No signs yet, as we just thought about opening two nights ago. Yes, read right. Two (2) nights ago, we decided to open the box of rotisserie oven, had electricals installed pronto and just did a salt and pepper rub on some of our chickens. Tasted good...so we decided to roast some more last night.
Yesterday, we ran live ads on the radio. By the time we were cooking, we got inquiries already from drive bys! The few we roasted gone :)
Today, we finalized our radio ads and had it voiced over. Gave a GO on the outdoor signages.
Deliberated last night on initial taglines to be used for the radio and outdoor ads....came up for our intial outings:
1) Meet Sunny :)
2) gala sa damuhan
3) walang anibiotiko
4) pinasarap ng panahon
Come to think of it. We really had Sunny all the time. We called our small truck wrapped chickvan as Sunny, if you remember our previous posts wayback 2007! We've always said our Sunshines do range on living grass (gala sa damuhan), no antibiotics, and had been using the tag "pinasarap ng panahon" in our long standing brochure.
We have just recycled ideas? Nope. We are just doing our step by step outings in marketing...to always give you something new and better.
This morning, we had our fill of high spirits from the wonderful comments we got on Sunny. From people who knew and loved their food.
Doc Rey just showed me what he had been working on since lunch time. A more cheery area :) Last night we had no signage at all, we were close to invisible and lighting was bad. What sold us were our uniformed personel outside and the radio live ads.
I will let you meet Sunny when they put up the signs. It will be up before the week ends. Things is, I don't think I might be around to take photos.
Oh...the place is nothing fancy. It was all do-with and diskarte.
Simply....Its just down to earth real good tasting chicken.
Tuesday, June 09, 2009
Sunny
It is for Isabela. At least for Santiago City, this morning.
Remember back, I bought a rotisserie oven meant for the chickens? It was never started, not even opened. Yesterday, while toying with something new to do....we made a call to an electrician, and yes he can install pronto. Made a call to the farm to slaughter ten (10) chickens weighing 1.5kg. Instructed to season with salt and pepper and to bring it at 6pm to the proposed outlet.
By 5pm, the proposed outlet was being swept....it had been abandoned for sometime. By 6pm, the chickens were being inserted into the bars.... YIKES, it wasn't a simple task to just put them into those rods. It needs experience and know how. Easier said than done! But they are machines, and we are humans. After several trials and errors, we got them going merrily around without falling wings nor legs :)
By 7pm, we got it broiling....to perfection till a litle after 8pm. Hey, they taste great. That rotisserie looked intimidating but was simple to use.
How are we going to call the chickens? Because the sun was up this morning.....I am inclined to call the SUNNY.
Taglines? I have several now in my little notebook. To be discussed with my sign printer who I am meeting later today. Don't want to preempt my AD taglines now.
So there, we had been equipped for a while. Had to wait for proper timing and motivated personnel.
Actually, we are just setting this up and turnkey operation to a loyal staff of ours. It was offered to others, but some people don't have the talent to spot opportunities nor business ideas.
Welcome to Sunny!
Remember back, I bought a rotisserie oven meant for the chickens? It was never started, not even opened. Yesterday, while toying with something new to do....we made a call to an electrician, and yes he can install pronto. Made a call to the farm to slaughter ten (10) chickens weighing 1.5kg. Instructed to season with salt and pepper and to bring it at 6pm to the proposed outlet.
By 5pm, the proposed outlet was being swept....it had been abandoned for sometime. By 6pm, the chickens were being inserted into the bars.... YIKES, it wasn't a simple task to just put them into those rods. It needs experience and know how. Easier said than done! But they are machines, and we are humans. After several trials and errors, we got them going merrily around without falling wings nor legs :)
By 7pm, we got it broiling....to perfection till a litle after 8pm. Hey, they taste great. That rotisserie looked intimidating but was simple to use.
How are we going to call the chickens? Because the sun was up this morning.....I am inclined to call the SUNNY.
Taglines? I have several now in my little notebook. To be discussed with my sign printer who I am meeting later today. Don't want to preempt my AD taglines now.
So there, we had been equipped for a while. Had to wait for proper timing and motivated personnel.
Actually, we are just setting this up and turnkey operation to a loyal staff of ours. It was offered to others, but some people don't have the talent to spot opportunities nor business ideas.
Welcome to Sunny!
Monday, November 26, 2007
Look At Sunny's Makeover
This is how our Sunny looks like now. We use this mini chick van we called Sunny, for the Metro Manila runs, it holds 20boxes comfortably, 30 boxes when need be. It is everything our regular chick van is: it has a ventilation fan and exhaust.
There were just slight changes made as the back doors didn't show details well, Orange Segment did the necessary work.
Next assignment for a truck wrap is the green Ford Ranger :)
There were just slight changes made as the back doors didn't show details well, Orange Segment did the necessary work.
Next assignment for a truck wrap is the green Ford Ranger :)
Saturday, November 17, 2007
Almost Final Artwork
I hope to make a minor revision to this and final work will be started later today.
Watch when "Sunny" (that is what we call our small chickvan for Metro runs) rolls out next week sporting new wraps :)
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