Healthworld Expo 2008

October 2-4, SMX Convention Center, will have the Healthworld Expo 2008.

We will be joining this exhibit, incorporating Beauty, Health Care and Medical Tourism. It coincides with the Millionaire Show, a lifestyle expo.

Seminars and product discussions on the benefits of grass fed chickens will be presented.

Excited to take part in a different kind of trade show, a step higher, another level. It is a notch nearer to fuse our goals.

Register online here, to avoid lines.

Booked For The 9th Intl F&B Manutech Expo/ASHRAE Exhibit

Exhibits and trade shows are now my relaxing times.

Next will be the 9th International Food & Beverage Manufacturing Technologies EXPO at the SMX again (perfect parking, that makes a good events place), 28-30 August 2008.

Equipments, ingredients, food expo etc

Sunshine growers interested to join us for this event, just let me know of your preferred schedule.

IFEX Philippines 2008

There were no expectations when we joined this trade show. We are just always in the lookout for avenues where our growers may market their products and get known in the industry.

IFEX was different. It was enjoyable!!!


Before the IFEX started, CITEM contacted us to do a radio/television interview. It just reiterated our stand in pushing our growers in marketing strategies. That was how we felt when CITEM wanted to present their exhibitors.

Again I have to thank Raymond Rubia of Daily Dose Farm for doing the ingress for us. Though he got sick and wasn't able to join for the first 2days, he came on the lastday :)

Doing a food show didn't prepare us for the inquiries we got for the Sunshine Day Old Chicks. We worked side by side with the Sunshine growers who used the opportunity to be seen. Rumandan Farms of Rosario Batangas brought their dressed chickens and Sunshine Capons of Joey and Doc Mitzi Rigor of Victoria Tarlac were around to explain the benefits of eating Sunshines. That was a real big assistance to us, so Doc Rey and I were focused on answering queries on growing for backyard and commercial farming. For the lucky ones to have experienced it....we had reverse roles for a moment. Zac Sarian was carving the Sunshine Capons, Doc Mitzi was assisting, Joey Rogor and Doc Rey were talking to clients and I was photographing.

Met so many interesting people. People who have read about us, read the blog, and even a couple who saw us after searching on the earthquake prediction! A side anecdote to this earthquake scare was that Joey Rigor was texting friends and relatives that the photo of Doc Mitzi was on the newspaper....weehehehhehe no one wanted to believe him and even his own mother-in-law asked if it was just a "text hoax" :)

IFEX Philippines was a great experience. The visitors were from all walks and trades in the food industry. Restaurant owners, supermarket reps, hotel reps, food critics, chefs and consumers who were on the lookout for good supplies. Then there were also the ones looking into what business they can get into in the food industry.

Best lessons we need to learn to get us through are learned during kinder. I always refer to that line and its like a comfort saying for me. Being in a retail zone of a trade show gives you the jumpiness of other entrepreneurs. When you are exasperated with slow learning employees...you know you are with entrepreneurs when you feel the " GO GO GO". From ingress, opening of doors every morning, walking around the aisles....you know an entrepreneur when you see one. I guess they are really born and bred to be one...not learned in university.

Classic example is the booth across us...selling ChocoMani.....I even dream of hearing their voices! I will never forget that in one of the brownouts...in the pitch dark of things...I heard her voice... "free taste....free taste Choco Mani".

As usual, the stars whenever we join tradeshows? Our decor!!!! Literally, people always ask for our cuties. Several tradeshows old now and we have learned to pack up light as we giveaway all our stickies, hangies and props of flowers and chicks.

Can't wait for the next food exhibits.....

Capon Lady

Females can't be capons...but they can do it.

Have you read Agri Plain Talk in the Business Section of the Manila Bulletin today?

Photographed was the lady responsible for the Sunshine Capons.

Won't say more...read for yourself.

Ingress IFEX Philippines 2008

Thankful that I was able to rebook flight back to Manila as I wanted to see how ingress was at IFEX.

I really appreciate that Raymond and AANI help to set up our booth, just to make sure its done if I got delayed.

See you May16-18.

Quite Quiet?

In the blog, quiet, yes...but not a few steps away from this desk!

Unforseen turn of events have me flying to Cebu tomorrow, after a breakfast meeting with my breeder partners at the Park N Fly building.

Hopefully it isn't raining in Cebu so we can take updated photos of growers' ranging areas in the afternoon.

Back to Manila for ingress of IFEX....or so I thought :( Just realized after opening emails that ingress is only until 7pm. Well, option#1, I ask Raymond to fix booth himself. Option#2, we fix booth real early Friday am.

See you at IFEX Philippines 2008. We we will be at the Retail Section, Booth A10. You can't miss us, strategically at a corner. Sunshine as most times, partners with Raymond Rubia of Daily Dose Farm and Chef Bert. Our featured growers for this show will be Rumandan Farms of Batangas, and Sunshine Capon of Joey Rigor in Victoria Tarlac.

Inihaw Sunshine Chicken Capon

Joey Rigor of Victoria, Tarlac, our Sunshine Capon grower brought live and dressed capons to the Bonsai show yesterday.

Close to 90days, the capons were about 3-3.5 kilos in dressed weights. The dressed were chopped at the site and seasoned simply with salt and pepper rub (just like how I do my regular inihaws). We believe that great tasting meat will standout with basic seasonings only.

Low fire, slow cooking. The charcoals were started and the Sunshine capons were set on the open grill as the right heat was achieved. See how the freshly dressed raw meat looks hefty?

You should have experienced the aroma. As Zac described to be "the kobe beef of poultry".... the marbled chicken meat was cooking in its own juices.

Looking at the meat, knowing that it is almost 90days old....not much expectation.

As the AANI people took the first bite, the expression on their eyes and faces have told me that Joey and Doc Mitzi did a great job! My friends from the US arrived and tasted. They can't understand how chicken can be that delicious.

Zac was late because of unforseen customers, traffic to Cubao and the strong rain. He missed the barbecue. In todays radio program, over breakfast...he had to be reassured that we will have Joey again at the Bonsai show and at IFEX....and YES, we will visit the farm :)

What's my favorite part of chickens? The tail or ass! OMG, I had to ask that it be cut and given to me. Hahahahhhahah....never had a mouthful of this! It was huge.

Sunshine Capons are available to consumers. Check him out also at IFEX's Sunshine Chicken booth, May 16-18, SMX.

Caponizing Sets

Our first batch of caponizing sets have arrived.

Selling at PHP5,000 per set. Available at AANI Quezon Memorial Circle. Limited stocks, so please phone ahead. We can send your orders by courier.

For those just wanting their Sunshines in its capon glory already, ready to roast....Joey Rigor will have his Sunshine Capons available at the Bonsai Show, May 3-11, Araneta Gateway Center and at IFEX, SM Exhibit, May 16-18.

March Seminar

Yesterday was the Easter Sunday. Our scheduled seminars are every 4th Sunday of the month, and fell on Easter this year.

We were expecting two or three to attend....we got 9. A 10th found the venue way too late to join.

The best part about getting a small group at a time when you are supposed to be on vacation? You get an interested, serious and varied personas.

I myself was attentive during the seminar and forgot to take photos!

Days just flies by, like by units of breathes, when you are busy. Am now in Isabela, but will be there, there and further there in the next few days....whew...not yet counting the blocked off dates for the coming up trade shows.

We are excited about the Bonsai Show (we don't know exact name yet), May3-11, Araneta Coliseum parking area. This will incoporate agriculural, tourism, cultural themes and events. Of course, we are preparing for IFEX Philippines, May16-20, SMX beside Mall of Asia.

Exciting to work with dynamic teams.

IFEX 2008, May 16-18, SMX

We have taken a booth to market the dressed Sunshines and eggs of our growers/raisers.

We invite our growers to use this opportunity to use this very good venue for your Sunshines to be seen and made known.

Join us at IFEX, (Internatioanal Food Exhibit Philippines) May16-18, SMX

Ingress For INAHGEN

It was fast and easy for us to set up....but see how the others are really working hard on their booths. We are surrounded by neat looking ones.

After we hanged our tarps, we had a late lunch at Padi's at the boardwalk...I gulped a glass of Margarita :)

See you tomorrow!