Saturday, October 02, 2010


Some comments in the industry is why Solraya is promoting the use of white broilers?  

Where did it say that "free ranged" chickens should and must be colored?  Did it say anywhere in the book that is should be sourced from France?

Take note that in the real sense of the term free ranged, it shouldn't have borders and no fences . Arghhhhhhhhhhhhh, give me a break from all the politicking.  So, notice how I have repositioned to "pastured chickens, naturally farmed".

We are not promoting white broilers.  What we are saying is that we refocused and problems made us open our blinds to other views.  White broilers will always be an easy supply for all.  We have companies who have Grand Parent Stocks (GPS) here.  They produce the Parent Stocks (PS), that in turn produce our broilers. 

Tests have given us the same results that we want for our Sunshine Chicken.  The taste, and healthy food on our plates.

Marketing has me hands on and face to face with my clients.  This was the niche market we had developed and have nurtured.  No one has asked me what color of chickens they were was always about "HOW IT WAS RAISED AND FED" :)

If you are into farming for commercial or to ensure good food on your table....look into using the white broilers.

1 comment:

  1. good morning po.nagbebenta and nagshi-ship din po ba kayo ng doc white broilers?