We have refocused and making it cheaper and easier for all to have access to good tasting and healthy chicken meat. You may grow your own food or get from farmers you know and trust. Get to know your farmer. Its all about farming :)
How did we make it cheaper and more accessible to grow clean meat? We run trials and have gotten the results we wanted by using the white chicks that are used for commercial poultry raising.
When given probiotics/fermented plant juices and pastured for the same time as its colored cousins, they have the same taste, and surely the healthy benefits are in how it was raised.
We are teaching you a concept. We are selling you the idea of raising/eating well. Food that you may grow yourself. Food that you may entrust to farmers you really know.
If for some reason you can't find dayold chicks in your area, or you want the brand that we use, then we can cater them to you. But again, the ,most ideal is get the chicks from your area. The point was to make it cheaper and easy for all farmers.
Another plus side: Easier to teach when we aren't selling anything to you :)