I was glad we did this show!
We got there for ingress, checked in at the Waterfront Cebu where the venue was...never even saw the shadow of the other show upstairs, Cebu Goes Culinary!
It exceeded our expectations. The visitors were focused and knew what they wanted and were at the show for a reason. Our conversations were aligned and limited to the taste and health benefits of eating Sunshines. Oh yes, we also got the inquiries from prospective growers, not just from Cebu but from the surrounding areas too.
Am sure this show will boost our growers in the Cebu area. This was their first real experience of how we market our Sunshine growers in trade shows. I hope the message was clear, we go all out in assisting in promotions.
Amongst the four growers, it was St. Mary's who had dressed Sunshines available at the show. Good timing for him that he made sure he would have his products in time for the Cebu Food Expo.
We look forward to our next visit in the Queen City of the South :)
Showing posts with label Asian Vegetables and Chicken. Show all posts
Showing posts with label Asian Vegetables and Chicken. Show all posts
Monday, July 14, 2008
Thursday, June 19, 2008
Marketing Our Sunshine Growers
For the past month, suppliers have been asking why we do the food trade shows. They know we do the agriculture expos, but now the queries are "Why the food shows?". Suppliers and colleagues have been wondering "why" when the cost of show spaces are very high. And now, they see that we also do the consumer food shows, w/c is some steps past our line.
We do the agriculture shows because our main business is in animal health supplies and services. It spun off to Sunshine Chicken, my passion since.
Asked often if we do contract growing, buy backs, etc. You'll be amazed at how almost everyone asks! Nope, we don't.
There are growers, entrepreneurs, marketing people etc. Possible, but unlikely, that we get them all rolled into one persona. Some may have the capacity to raise, but where to sell?
Long before you see themes of "niche marketing"...I had been saying that. Create a market. Focus. And yes, it is all about niche marketing.
I for one go on gut feel, no feasibility plans etc. You don't need to go far to sell. Start with your circle, going to outer circles little by little. Before you know it, you are selling.
So how do we assist? Any guarantees that a grower makes money? How d0 we work on the marketing for our Sunshine growers?
1) Open up the avenues for them through our joining food trade shows/expos/weekend markets. They join the shows for FREE. No charge for space!
2) Brainstorming on product development
3) Information dissemination
4) Consumer awareness on benefits of getting Sunshine
5) Print and radio exposures
I nurture relationships w/ our growers. Communication is open and constructive points are taken.
Our growers are getting their share in marketing mileage. The ones who work side by side with us see and experience this.
Hopefully, the other quiet growers see the importance of the food trade shows we do for them.
Next stop is the Cebu Food Expo 2008 at the Waterfront Cebu! My three regular growers in Cebu are joining.
If my growers feel we are not helping them any, I pray they let me know :)
We do the agriculture shows because our main business is in animal health supplies and services. It spun off to Sunshine Chicken, my passion since.
Asked often if we do contract growing, buy backs, etc. You'll be amazed at how almost everyone asks! Nope, we don't.
There are growers, entrepreneurs, marketing people etc. Possible, but unlikely, that we get them all rolled into one persona. Some may have the capacity to raise, but where to sell?
Long before you see themes of "niche marketing"...I had been saying that. Create a market. Focus. And yes, it is all about niche marketing.
I for one go on gut feel, no feasibility plans etc. You don't need to go far to sell. Start with your circle, going to outer circles little by little. Before you know it, you are selling.
So how do we assist? Any guarantees that a grower makes money? How d0 we work on the marketing for our Sunshine growers?
1) Open up the avenues for them through our joining food trade shows/expos/weekend markets. They join the shows for FREE. No charge for space!
2) Brainstorming on product development
3) Information dissemination
4) Consumer awareness on benefits of getting Sunshine
5) Print and radio exposures
I nurture relationships w/ our growers. Communication is open and constructive points are taken.
Our growers are getting their share in marketing mileage. The ones who work side by side with us see and experience this.
Hopefully, the other quiet growers see the importance of the food trade shows we do for them.
Next stop is the Cebu Food Expo 2008 at the Waterfront Cebu! My three regular growers in Cebu are joining.
If my growers feel we are not helping them any, I pray they let me know :)
Monday, June 02, 2008
Booked For Cebu Food Expo 2008
July 10-12 2008 will be the dates to go and see the Cebu Food Expo that coincides with the Cebu Goes Culinary2008. This will be at the Waterfront Cebu City Hotel and Casino. We will be at booth 827, near the seminar areas.
Seminars for Raising Sunshine Chicken will be scheduled during our stay in Cebu from July9-12. Our Sunshine growers in the area will be there to market their products.
Cebu Food Expo is scheduling us for two (2) seminars on the benefits of eating grass fed Sunshine chicken, both at the ground floor, Pacific Ballroom:
July 11, 5pm
July 12, 11am
See you at our booth for a more personal talk on raising Sunshines.
Seminars for Raising Sunshine Chicken will be scheduled during our stay in Cebu from July9-12. Our Sunshine growers in the area will be there to market their products.
Cebu Food Expo is scheduling us for two (2) seminars on the benefits of eating grass fed Sunshine chicken, both at the ground floor, Pacific Ballroom:
July 11, 5pm
July 12, 11am
See you at our booth for a more personal talk on raising Sunshines.
Friday, May 16, 2008
Sunshines Available In Cebu Supermarkets
Remember Hector Ching of Asian Vegetables & Chicken? He was featured in the Agri Plain Talk of the Manila Bulletin, May 01.
He is growing in the pace that he has planned for Sunshines. First batch was a trial of 200 that went in 4days, 2nd batch was 500 that is ripe for harvest today, and a 3rd batch now ranging is 1000. A new ranging area is being prepared for the next loading of 2000.
Since he had been supplying Fooda Savers Mart and Metro Gaisano, two of the major supermarkets in Cebu, he didn't encounter resistance when he offered his Sunshines. When we were in Cebu, we went to the Fooda Savers Mart that sold his 200 heads in 4 days.
It was so nice to hear the meat section to be saying that the Cebuano clients were asking about it as it was really tasty...."lasang bisayang manok". It was diplayed in the center of the chiller section, side by side with the known commercial chickens!
Good Luck to Asian Vegetables & Chicken. He worked to make his captured market see his other products.
He is growing in the pace that he has planned for Sunshines. First batch was a trial of 200 that went in 4days, 2nd batch was 500 that is ripe for harvest today, and a 3rd batch now ranging is 1000. A new ranging area is being prepared for the next loading of 2000.
Since he had been supplying Fooda Savers Mart and Metro Gaisano, two of the major supermarkets in Cebu, he didn't encounter resistance when he offered his Sunshines. When we were in Cebu, we went to the Fooda Savers Mart that sold his 200 heads in 4 days.
It was so nice to hear the meat section to be saying that the Cebuano clients were asking about it as it was really tasty...."lasang bisayang manok". It was diplayed in the center of the chiller section, side by side with the known commercial chickens!
Good Luck to Asian Vegetables & Chicken. He worked to make his captured market see his other products.
Thursday, May 01, 2008
Sunshine Chicken In Cebu
That's the title of an article in today's Agri Plain Talk of Zac Sarian, Business Section of the Manila Bulletin.
I woke up thinking ... "Oh no, May1 already"! Our May is fully booked in terms of activities, seminars, trade shows (Bonsai in Araneta and the much awaited IFEX at SMX).
Rushing to go to work as we had to drive to Manila later, we drove by to get our Manila Bulletin, scanning it....pleasant surprise...
There were pictures of Hector Ching of Asian Vegetables and Chicken, of his caretakers feeding the chopped veggies and fruits to his Sunshines and the very charming corn dealer of the freshest and sweetest corn we had partaken for some time. We were excited to find her on the roadside as we were going down the mountain. Heavy lunch and the impending big dinner didn't stop us from having our own Mini Corn Festival.
I am so happy that my Sunshine growers are getting attention and growing. This will also encourage their clients who resell them.
Can't wait to revisit Cebu....honestly.
Read today's online Agri Plain Talk here.
I woke up thinking ... "Oh no, May1 already"! Our May is fully booked in terms of activities, seminars, trade shows (Bonsai in Araneta and the much awaited IFEX at SMX).
Rushing to go to work as we had to drive to Manila later, we drove by to get our Manila Bulletin, scanning it....pleasant surprise...
There were pictures of Hector Ching of Asian Vegetables and Chicken, of his caretakers feeding the chopped veggies and fruits to his Sunshines and the very charming corn dealer of the freshest and sweetest corn we had partaken for some time. We were excited to find her on the roadside as we were going down the mountain. Heavy lunch and the impending big dinner didn't stop us from having our own Mini Corn Festival.
I am so happy that my Sunshine growers are getting attention and growing. This will also encourage their clients who resell them.
Can't wait to revisit Cebu....honestly.
Read today's online Agri Plain Talk here.
Wednesday, April 23, 2008
Asian Vegetables And Chicken In Cebu
As we landed in Cebu, I texted Hec to find out what time we were meeting to go to his farm. So nice of him, he was outside waiting for us. With the age of cellphones, you don't need to ask how to recognize a person. You just call and see who gets his cellphone to answer :)
His first batch of 200 heads in February, sold out in 4days when displayed in just one branch of Fooda Savers Mart.
Good thing, he ordered his 2nd batch of 500 heads after 3weeks, so he now has less than a month to wait for his next delivery. Looks like his 500 will go fast again.
He now has his 3rd batch of 1000 Sunshines in the brooder.
Asian Vegetables (now "And Chicken") supplies fruits and vegetables to the Fooda Savers Mart and Metro Gaisano in Cebu, so supplying them with his Sunshines was not a difficult sales talk.
Talking about vegetables....you will love what his Sunshines eat. Aside from the corn they get mornings and afternoons, they are free to range outside. What is special about their diet? They get what looks like veggie and fruit slush, mash, coleslaw....apples, pears, oranges, veggies.
Asian Vegetables has about 100kilos of over ripe products that they pullout from the supermarkets they supply. Everyday, these rejects are processed by a food chopper and given to the Sunshines.
They can smell it coming! They almost get drowned in the pails, while waiting for their waiter to serve them their meals in laid white sacks :)
Hector must have seen how we envied the Sunshines...he brought us for Chinese buffet at Majestic.
Next night's dinner saw my friend Col. Cesar Yano seating beside him and his very pleasant wife Didi. Col. Yano must have been enamoured with the couple's personality that he asked to visit his ranging area the next day. So.....we did a a 2nd visit just before we flew back to Manila.
He used to breed gamefowls...now he wants to dispose all pronto..so he can use the ranging areas.
His first batch of 200 heads in February, sold out in 4days when displayed in just one branch of Fooda Savers Mart.
Good thing, he ordered his 2nd batch of 500 heads after 3weeks, so he now has less than a month to wait for his next delivery. Looks like his 500 will go fast again.
He now has his 3rd batch of 1000 Sunshines in the brooder.
Asian Vegetables (now "And Chicken") supplies fruits and vegetables to the Fooda Savers Mart and Metro Gaisano in Cebu, so supplying them with his Sunshines was not a difficult sales talk.
Talking about vegetables....you will love what his Sunshines eat. Aside from the corn they get mornings and afternoons, they are free to range outside. What is special about their diet? They get what looks like veggie and fruit slush, mash, coleslaw....apples, pears, oranges, veggies.
Asian Vegetables has about 100kilos of over ripe products that they pullout from the supermarkets they supply. Everyday, these rejects are processed by a food chopper and given to the Sunshines.
They can smell it coming! They almost get drowned in the pails, while waiting for their waiter to serve them their meals in laid white sacks :)
Hector must have seen how we envied the Sunshines...he brought us for Chinese buffet at Majestic.
Next night's dinner saw my friend Col. Cesar Yano seating beside him and his very pleasant wife Didi. Col. Yano must have been enamoured with the couple's personality that he asked to visit his ranging area the next day. So.....we did a a 2nd visit just before we flew back to Manila.
He used to breed gamefowls...now he wants to dispose all pronto..so he can use the ranging areas.
KK's Hainanese Chicken Rice
Zac, Doc Rey and I were supposed to have a small dinner with two of my close friends at Abaca Boutique Hotel to try Chef Jason Hyatt's creations from Sunshines of Earthlink Farm.
Hec of Asian called to invite everyone for dinner while we were at Hec's St. Mary's Farm...I suggested at KK since they were serving Sunshines from St. Mary's.
After last minute calls, we all had dinner at KK, located at the IT Center. They are opening a larger outlet soon.
We met Mr and Mrs Lo. When St. Mary's brought them samples, they were overjoyed to finally find the chickens they had been used to back in Malaysia.
They served us good tasting plain chicken soup...Chicken Rice, rice cooked in chicken stock...Hainanese Chicken that came with ribbons of gizzard (cute actually)... we almost left the other viands untouched. They thought there was something wrong with the others, but there was just too much for us to consume. Well... reheated food does taste excellent for breakfasts.
I am glad we had our 1st year anniversary with good company, great friends, a lot of Sunshine for dinner, in Cebu.
Sad I didn't take a group photo.
Subscribe to:
Posts (Atom)