Cebu Food Expo 2008

I was glad we did this show!


We got there for ingress, checked in at the Waterfront Cebu where the venue was...never even saw the shadow of the other show upstairs, Cebu Goes Culinary!

It exceeded our expectations. The visitors were focused and knew what they wanted and were at the show for a reason. Our conversations were aligned and limited to the taste and health benefits of eating Sunshines. Oh yes, we also got the inquiries from prospective growers, not just from Cebu but from the surrounding areas too.

Am sure this show will boost our growers in the Cebu area. This was their first real experience of how we market our Sunshine growers in trade shows. I hope the message was clear, we go all out in assisting in promotions.

Amongst the four growers, it was St. Mary's who had dressed Sunshines available at the show. Good timing for him that he made sure he would have his products in time for the Cebu Food Expo.

We look forward to our next visit in the Queen City of the South :)

See You At Cebu Food Expo 2008

We are ready for July 10-12 2008! Cebu Food Expo coincides with the Cebu Goes Culinary2008. This will be at the Waterfront Cebu City Hotel and Casino. We will be at booth 827, near the seminar areas.

Seminars for Raising Sunshine Chicken will be scheduled during our stay in Cebu from July9-12. Our Sunshine growers in the area will be there to market their products.

Cebu Food Expo is scheduling us for two (2) seminars on the benefits of eating grass fed Sunshine chicken, both at the ground floor, Pacific Ballroom:

July 11, 5pm
July 12, 11am

See you at our booth for a more personal talk on raising Sunshines.

Marketing Our Sunshine Growers

For the past month, suppliers have been asking why we do the food trade shows. They know we do the agriculture expos, but now the queries are "Why the food shows?". Suppliers and colleagues have been wondering "why" when the cost of show spaces are very high. And now, they see that we also do the consumer food shows, w/c is some steps past our line.

We do the agriculture shows because our main business is in animal health supplies and services. It spun off to Sunshine Chicken, my passion since.

Asked often if we do contract growing, buy backs, etc. You'll be amazed at how almost everyone asks! Nope, we don't.

There are growers, entrepreneurs, marketing people etc. Possible, but unlikely, that we get them all rolled into one persona. Some may have the capacity to raise, but where to sell?

Long before you see themes of "niche marketing"...I had been saying that. Create a market. Focus. And yes, it is all about niche marketing.

I for one go on gut feel, no feasibility plans etc. You don't need to go far to sell. Start with your circle, going to outer circles little by little. Before you know it, you are selling.

So how do we assist? Any guarantees that a grower makes money? How d0 we work on the marketing for our Sunshine growers?

1) Open up the avenues for them through our joining food trade shows/expos/weekend markets. They join the shows for FREE. No charge for space!
2) Brainstorming on product development
3) Information dissemination
4) Consumer awareness on benefits of getting Sunshine
5) Print and radio exposures

I nurture relationships w/ our growers. Communication is open and constructive points are taken.

Our growers are getting their share in marketing mileage. The ones who work side by side with us see and experience this.

Hopefully, the other quiet growers see the importance of the food trade shows we do for them.

Next stop is the Cebu Food Expo 2008 at the Waterfront Cebu! My three regular growers in Cebu are joining.

If my growers feel we are not helping them any, I pray they let me know :)

Booked For Cebu Food Expo 2008

July 10-12 2008 will be the dates to go and see the Cebu Food Expo that coincides with the Cebu Goes Culinary2008. This will be at the Waterfront Cebu City Hotel and Casino. We will be at booth 827, near the seminar areas.

Seminars for Raising Sunshine Chicken will be scheduled during our stay in Cebu from July9-12. Our Sunshine growers in the area will be there to market their products.

Cebu Food Expo is scheduling us for two (2) seminars on the benefits of eating grass fed Sunshine chicken, both at the ground floor, Pacific Ballroom:

July 11, 5pm
July 12, 11am

See you at our booth for a more personal talk on raising Sunshines.

Thinking About Cebu Food

That is the Cebu Food 2008 Expo :)

July 10-12 at the Waterfront Cebu City Hotel & Casino.

Very tempting to take a break. Sounded off my Sunshine growers there already, and they seem to like the idea too, about being able to participate in a trade show. Saw the floorplan already and sniffed into my preferred slot....seems like I get to see Cebu more often now.

Or course while there, Doc Rey will schedule seminars for interested growers.

Great opportunity for my growers in the Visayas region.