I was glad we did this show!
We got there for ingress, checked in at the Waterfront Cebu where the venue was...never even saw the shadow of the other show upstairs, Cebu Goes Culinary!
It exceeded our expectations. The visitors were focused and knew what they wanted and were at the show for a reason. Our conversations were aligned and limited to the taste and health benefits of eating Sunshines. Oh yes, we also got the inquiries from prospective growers, not just from Cebu but from the surrounding areas too.
Am sure this show will boost our growers in the Cebu area. This was their first real experience of how we market our Sunshine growers in trade shows. I hope the message was clear, we go all out in assisting in promotions.
Amongst the four growers, it was St. Mary's who had dressed Sunshines available at the show. Good timing for him that he made sure he would have his products in time for the Cebu Food Expo.
We look forward to our next visit in the Queen City of the South :)
Showing posts with label Earthlink Farm. Show all posts
Showing posts with label Earthlink Farm. Show all posts
Monday, July 14, 2008
Thursday, June 19, 2008
Marketing Our Sunshine Growers
For the past month, suppliers have been asking why we do the food trade shows. They know we do the agriculture expos, but now the queries are "Why the food shows?". Suppliers and colleagues have been wondering "why" when the cost of show spaces are very high. And now, they see that we also do the consumer food shows, w/c is some steps past our line.
We do the agriculture shows because our main business is in animal health supplies and services. It spun off to Sunshine Chicken, my passion since.
Asked often if we do contract growing, buy backs, etc. You'll be amazed at how almost everyone asks! Nope, we don't.
There are growers, entrepreneurs, marketing people etc. Possible, but unlikely, that we get them all rolled into one persona. Some may have the capacity to raise, but where to sell?
Long before you see themes of "niche marketing"...I had been saying that. Create a market. Focus. And yes, it is all about niche marketing.
I for one go on gut feel, no feasibility plans etc. You don't need to go far to sell. Start with your circle, going to outer circles little by little. Before you know it, you are selling.
So how do we assist? Any guarantees that a grower makes money? How d0 we work on the marketing for our Sunshine growers?
1) Open up the avenues for them through our joining food trade shows/expos/weekend markets. They join the shows for FREE. No charge for space!
2) Brainstorming on product development
3) Information dissemination
4) Consumer awareness on benefits of getting Sunshine
5) Print and radio exposures
I nurture relationships w/ our growers. Communication is open and constructive points are taken.
Our growers are getting their share in marketing mileage. The ones who work side by side with us see and experience this.
Hopefully, the other quiet growers see the importance of the food trade shows we do for them.
Next stop is the Cebu Food Expo 2008 at the Waterfront Cebu! My three regular growers in Cebu are joining.
If my growers feel we are not helping them any, I pray they let me know :)
We do the agriculture shows because our main business is in animal health supplies and services. It spun off to Sunshine Chicken, my passion since.
Asked often if we do contract growing, buy backs, etc. You'll be amazed at how almost everyone asks! Nope, we don't.
There are growers, entrepreneurs, marketing people etc. Possible, but unlikely, that we get them all rolled into one persona. Some may have the capacity to raise, but where to sell?
Long before you see themes of "niche marketing"...I had been saying that. Create a market. Focus. And yes, it is all about niche marketing.
I for one go on gut feel, no feasibility plans etc. You don't need to go far to sell. Start with your circle, going to outer circles little by little. Before you know it, you are selling.
So how do we assist? Any guarantees that a grower makes money? How d0 we work on the marketing for our Sunshine growers?
1) Open up the avenues for them through our joining food trade shows/expos/weekend markets. They join the shows for FREE. No charge for space!
2) Brainstorming on product development
3) Information dissemination
4) Consumer awareness on benefits of getting Sunshine
5) Print and radio exposures
I nurture relationships w/ our growers. Communication is open and constructive points are taken.
Our growers are getting their share in marketing mileage. The ones who work side by side with us see and experience this.
Hopefully, the other quiet growers see the importance of the food trade shows we do for them.
Next stop is the Cebu Food Expo 2008 at the Waterfront Cebu! My three regular growers in Cebu are joining.
If my growers feel we are not helping them any, I pray they let me know :)
Monday, June 02, 2008
Booked For Cebu Food Expo 2008
July 10-12 2008 will be the dates to go and see the Cebu Food Expo that coincides with the Cebu Goes Culinary2008. This will be at the Waterfront Cebu City Hotel and Casino. We will be at booth 827, near the seminar areas.
Seminars for Raising Sunshine Chicken will be scheduled during our stay in Cebu from July9-12. Our Sunshine growers in the area will be there to market their products.
Cebu Food Expo is scheduling us for two (2) seminars on the benefits of eating grass fed Sunshine chicken, both at the ground floor, Pacific Ballroom:
July 11, 5pm
July 12, 11am
See you at our booth for a more personal talk on raising Sunshines.
Seminars for Raising Sunshine Chicken will be scheduled during our stay in Cebu from July9-12. Our Sunshine growers in the area will be there to market their products.
Cebu Food Expo is scheduling us for two (2) seminars on the benefits of eating grass fed Sunshine chicken, both at the ground floor, Pacific Ballroom:
July 11, 5pm
July 12, 11am
See you at our booth for a more personal talk on raising Sunshines.
Wednesday, April 30, 2008
We Are In Cebu's SUKI
Months ago, when I first read about Suki, The Gourmet Sari-Sari Store in Cebu....I can almost smell and walk around the shop as described by MM.
When we were there in Cebu two weeks ago, SUKI caught my attention as we were going to St. Mary's Farm. I thought about the blog I read.
Several days back, I was so happy when Bernard of Earthlink Farm said he supplies SUKI and the sign they posted made me smile:
Incidentally, Earthlink will be branding their dressed Sunshines as the Wanderbird....expect to see a hero.
When we were there in Cebu two weeks ago, SUKI caught my attention as we were going to St. Mary's Farm. I thought about the blog I read.
Several days back, I was so happy when Bernard of Earthlink Farm said he supplies SUKI and the sign they posted made me smile:
Sunshine Chicken available in the freezer.
Incidentally, Earthlink will be branding their dressed Sunshines as the Wanderbird....expect to see a hero.
Wednesday, April 02, 2008
Next Trip Scheduled...CEBU
First in our advertising before was Solraya and Sunshine. 2nd step was educating people on how to raise them. 3rd was making known to all the benefits of eating Sunshines...the health and taste benefits!
Most recently we have embarked on making our growers known. When they become bywords, it'll be easier for them to market their Sunshines and themselves.
First was Farmer Tj of Krukukuk Farm and Maawi Farms. Their stories had been featured in different magazines.
Next we fly to Cebu. We currently have three (3) regular growers there who we intend to visit. All three have several ranges so we can see growth of different stages, visit their client restaurants and delis, sample their recipes..perfect time for everyone to meet.
Interview for our new nationwide dealer, based in Cebu, is also on the agenda. When we market our growers, so do we make our dealers in the area known.
We will do a seminar while in Cebu for those interested. We are keeping April 20, 5-7pm, available for those interested to know more about Raising Sunshine Chickens.
We will be staying in the area of Marina Mall. If interested to join, text me at (0917) 847-2639, so I can let you know exact details of seminar.
Our Pampanga/Tarlac growers.... you aren't being neglected. We are just waiting for the proper timings to jive stories with trade shows.
Most recently we have embarked on making our growers known. When they become bywords, it'll be easier for them to market their Sunshines and themselves.
First was Farmer Tj of Krukukuk Farm and Maawi Farms. Their stories had been featured in different magazines.
Next we fly to Cebu. We currently have three (3) regular growers there who we intend to visit. All three have several ranges so we can see growth of different stages, visit their client restaurants and delis, sample their recipes..perfect time for everyone to meet.
Interview for our new nationwide dealer, based in Cebu, is also on the agenda. When we market our growers, so do we make our dealers in the area known.
We will do a seminar while in Cebu for those interested. We are keeping April 20, 5-7pm, available for those interested to know more about Raising Sunshine Chickens.
We will be staying in the area of Marina Mall. If interested to join, text me at (0917) 847-2639, so I can let you know exact details of seminar.
Our Pampanga/Tarlac growers.... you aren't being neglected. We are just waiting for the proper timings to jive stories with trade shows.
Sunday, February 17, 2008
Earthlink Farm's 2nd 200
Earthlink is my evening chat over YM. Destresses me....makulit lang, but overall easy to deal with :)
We are now on vigil for the cute 2nd batch.
See the newly arrived chicks, infrared brooding bulbs ready and warmed brooders, feeders are filled, waterers checked.
Saturday, January 05, 2008
Earthlink Farm in Cebu
He wanted to go into white broilers. His father said to go into Bisaya Manok. Bernard found Sunshines.
Middle of December, Bernard and I were chatting on YM. He was asking about Sunshines, I was asking his opinion on my getting a toy. That was one of the funniest chats. If a 3rd party was reading...he wouldn't know how Bernard and I understood one another.
I ended up getting the toy the next morning! And Bernard waited to get his babies after Christmas.
These Sunshines that flew to Cebu are such imps! They missed their scheduled booking on the 1st flight, good 2nd flight accommodated them. Attaching their pics to the email took years to send...well, but see...now that they are there, Bernard isn't on YM. Must be out looking at the stars with his babies.
"Hey Bernard..did I tell you I was getting another type of toy on Tue"?
Middle of December, Bernard and I were chatting on YM. He was asking about Sunshines, I was asking his opinion on my getting a toy. That was one of the funniest chats. If a 3rd party was reading...he wouldn't know how Bernard and I understood one another.
I ended up getting the toy the next morning! And Bernard waited to get his babies after Christmas.
These Sunshines that flew to Cebu are such imps! They missed their scheduled booking on the 1st flight, good 2nd flight accommodated them. Attaching their pics to the email took years to send...well, but see...now that they are there, Bernard isn't on YM. Must be out looking at the stars with his babies.
"Hey Bernard..did I tell you I was getting another type of toy on Tue"?
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