Last Early Morning Dew

It rained hard here in Santiago City, Isabela last night.  Such a relief from the heat that the news on the radio and TV had been blurting out on the air.

This morning a batch has to be slaughtered and we walk to the pen quietly. It was so nippy cool and fresh after the rain.  They had not been fed anymore as they are going to be dressed today.  They greet you as they think you are there to give them food.

As I am typing now, there are several around me and literally pecking at my legs and pulling my skirt.  Then giving a look and pointing their beak to crates of food nearby.

Good Start, Pay Forward

January 2 2011, Panorama of the Manila Bulletin had a two page spread on our pasturing white chickens. January 7 2011, Mag Agri Tayo (Every Saturday, 9am, Channel 4) set an appointment for another shoot next week covering Azolla, fPJ and OHN....this was just after they featured us on white pastured chickens in their December 25 2010 episode.   January 8 2011, Agripage of Manila Bulletin played up the use of Azolla as an alternative feeds for animals.  By mid morning, Channel 5 did a chance interview on us at Mercato Centrale for the Sunshine Chicken and we had another chance to highlight Azolla.

Today, I was also asked how much would Azolla cost?  "It multiplies so fast that I think it is a sin to sell it...besides, we were taught and given time and Azolla, it has to be paid forward to others".

These were the two photos that were used by Mr. Zac Sarian's Agripage, Jan 8, 2011:

AZOLLA IS CHEAP CHICKEN FEED - If you want to economize on feeds for your free range chicken, you should try growing Azolla even if you have just a small fishpond.  Just like what Dr. Rey Itchon is doing in their farm in Santiago City, Isabela.  They raise Azolla in their Tilapia ponds and harvest the water plant for feeding their white chickens which are raised as free range chickens.  The Itchons say that the chickens just love to eat Azolla which is rich in protein.  They only feed their chickens once a day with commercial feeds that is without any antibiotics.  Instead, they enhance the health of their fowls by adding fermented plant juice, which they themselves make, in their drinking water.  Photo above shows the Itchons' pond full of Azolla while at the lower photo, the chickens are relishing the Azolla given them.

Close up of Azolla:

We are now harvesting 50kgs a day, that translates to savings of PHP1500 a day.  That is what we feed the Sunshines.  We haven't even counted our Pangasius and Tilapia that live on Azolla alone.  We did a sampling recently and the growth is comparable to commercial fishponds that are fed with commercial feeds.   

Setting up additional holding areas to bring up the harvest to 100kgs a day :)

Basyang Led Us Here

News of Basyang hitting Isabela made us decide to make a quick trip to the farm in Isabela. Not because of the ranging chickens, as they will surely be able to stand and fend for themselves. It was for the 100 fruit trees we just replanted in the new area being developed.

Yesterday, all was quiet here in Santiago....

The visit allowed us to eat freshly harvested fruits....the Santol was really good and sweet. I have to give it to freshness and chemical free farming :)

On the way out, we saw our Sampalok Tree. Doc Rey took out his hat and gathered our souring ingredient. Sinampalukang Manok is best when you use a lot of young leaves and flowers!

Manamoc Rimas, I Will Call It

The moment we went inside the field office of Andres Soriano Foundation in Manamoc, we were offered these fried Rimas.

I love these fried varieties that was introduced to me by Tita and Pol Rubia of AANI. But these ones today were so different. Deep yellow sunset in color, they were very sweet, creamy like Durian and big like Melon slices. We can't have enough of it that we asked for it all the time.

These Rimas fruits are abundant on this island. You see the trees everywhere. The fruits will be mistaken as Jackfruits (Langka) to the uninitiated. So abundant they are, that they are fed to the pigs...and now to the Sunshines :)

We asked for some planting materials and hopefully in our farm they will grow well. Expecting to have some Manamoc Rimas in Santiago City, Isabela in 2 1/2 years :)

Laughter

It is different when shared with friends....and you really have a good, loud, laughs about an incident that you all find funny. It may be a silly thing, but it is funny when woven with other experiences as a group.

When not in a gelled group...your smiles or sneers are exaggerated to assimilate laughter ahahahhah.

We have in our company Andry and Jojie Lim :) Doc Rey was tasked yesterday to introduce Andry as main speaker. Geez.....Doc Rey went on and on...I guess that is how it is when introducing a friend as you know a lot about the person! He went beyond that...he started talking about IMO, FPJ etc. Maybe the audience didn't notice it, but Doc Rey may have forgotten that he wasn't the speaker but just the introducer.

Much later in the day, after the seminar, the moment we got inside the car.....we all had to have our boisterous laughs about that incident.

We proceeded to our farm and since it is their first time to come to Santiago, it was again another healthy exchange of info and insights. Both Andry and Doc Rey are brooding batches now and they were comparing growths since they are adapting different brooding styles.

Doc Rey is based on scientific poultry management for free range...while Andry uses the Korean technology.

Three full days with friends...tomorrow we all travel back to Manila. Long trips are enjoyable when laughs are shared.

With people you are comfortable with, you are not ashamed to ask seemingly dumb questions. The Northern Luzon and Mindanao offer different foods and sceneries. What one takes for granted, awes the other.

They can't over the fact that on the road to Isabela, they met unending number of trailer trucks, hauling rice to go to Manila.Andry and Jojie are so captured by the vastness of the rice fields all around....as far as your eyes can see :) Over dinner, when we brought them to Generao's Bangus Grill that serves Sunshine in their menu...they never had Sinampalukang Manok, chicken in soup soured by Tamarind. I suggested to them to try to use Batuan to sour their soup. It is abundant in the Visayas.

Natural Farming In Santiago

Region 2 will be lucky for the opportunity to have Andry and Jojie Lim, advocates of the Korean technology of natural farming.

WHAT: Seminar of Natural Farming (rice, vegetables, pigs and chickens)
WHEN: Jan 26 and 27, 8am-5pm, two (2) day seminar
WHERE: Northeastern College, Santiago City, Isabela
WHO: Andry Lim
FEE: PHP500 for two (2) days

I have sat in several seminars of Andry and he is most entertaining and educating. Very charismatic speaker and thinks from a layman's point of view as he is not an agriculturist too by education :)

In their farm in Davao, Andry and Jojie raises Sunshine Chicken on a regular basis, supplying family, friends and a NCCC Mall's supermarket. Aside from the chickens, they supply vegetables and pork.

Farm visits in Santiago City are being scheduled too in relation to the seminar.

Very good value for you to join. See you there.

Busy Chicks

We are looking forward to having Jojie and Andry Lim (natural farming in the Philippines fame) in Santiago City, Isabela end of January.

Perfect that we are fixing a new location of 3hectares. Good time for them to comment as it won't be just Sunshines there. We will integrate farming to feed ourselves in the coming days, from rice to fruits.

Andry will do seminars and I will post details here.

Expansion

Made a quick trip to Isabela to assess movements of ranging areas in farm.

Our present location of 1 hectare for chickens is now old and has to be left for a while to rest....we mean really rest. Not just rest for 2months but like deep massage and laser treatments :) With all the fertilizers that the Sunshines have scattered there for about 2yrs now, our caretaker is raking and allowing the land to aerate and breathe.... uuhhmmmmmmm....

We are acquiring a similar area right beside us. Since we have shades and trees in our present location, we can build houses and ranges asap, like a back to back to our present set up.

Today, another 3 hectares have been acquired about two (2) stones throw away. Near but far, perfect. This will take time and planning as we want to build canals around and within...to make small fishponds and default barriers amongst ranges. Planting live fence all around for wind breakers. Installing the combat wire we have taken down from Fairview. When the combat wires are laid on the perimeter, soon after grass will grow around it, and not even cattle can push it down.

Meantime, planning and developing takes time....just like why we like our chickens...slow developed and full bodied taste. Planting materials to be gathered for live fence, and fruit trees that will keep us busy as we get older. Of course, vegetable plots for the food we grow ourselves.

In Pairs

I don't know why, but my mother's instruction to me in planting in pairs stuck to me. Wonder if she took the "two's company, three's a crowd"!

As a young girl, I remember asking her why that was so...and hopefully I recall right, she answered:

1) It balances landscape outcome. Maybe that is why 2s, pairs are synonymous to Even Numbers...it balances. Left and right. Back and front.

2) We were such fruit lovers, that produce from one (1) tree will not be enough ahahhahah

3) If one (1) tree doesn't fruit well, you still have another

4) If one (1) is damaged by a storm, you still have another

I may be blabbing here now if I go on. I think the only real logical answers were the ones stated. But that 2s carried on to me..really! I buy trees in 2s and in several varieties. Actually, in almost everything, I panic buy and get all colors when I like something.

When I get the chance to do tree shopping, I cart a loot. I got these from Teresa Orchard of Zac Sarian.

That must have been about two (2) months from now. They are all settled now, in Isabela soil.

Do...if you can..plant everyday. Before you know it, you are reaping the sweetest and the freshest of them all! Remember....no chemicals please.

Eye Openers

Been busy for about a month because of Agrilink and Citem's FAME. Since a little before Ondoy, I had been in Manila and away from the countryside, farm and home in Isabela.

Friends have proven best allies in big shows. Agrilink have strengthened ties. During Citem's FAME, talks with others have also showed that relationships formed on agendas and business do bog down and don't last. Well, you need the black to balance the white. So, be thankful for bad vibes as it makes you treasure simple good.

The daytrip to Isabela yesterday made me see the wrath of the floodwaters and landslides :(. The cloudy skies and rains on the way that are setting the welcome stage for Ramil, has started to pile up soil again on the street from the mountain soilfalls.

During the 8hr trip, I get a call from my Benguet grower, and ordering a substantial loading. Weren't they still under the relief stage? I have to give my hat off! Moving on real fast. Of course to be ahead, one has to move forward...at least move and jiggle a bit.

A scene on TV I saw recently is a continuation of how we should be pliable, in my mind. The Benguet relief and operation showed a school housing the homeless folks. They were seen sweeping, cleaning, brushing their teeths, fixing things around, making makeshift furnitures, plumbing etc etc and ETC. You'd think that: that is the way they really are and MORE. You get to see the real person in times of hardship and problems, when your back is on the wall.

Do you remember the scenes in other centers in Manila? Play the news in your mind. Listen to feedback on radio now....you know the difference I am referring to.

On the way to work today...geeezzzz...I have been away indeed for over a month. Saw new businesses up. Several new structures are in finishing touches. AND.... we crossed Calao Bridge this morning in Santiago. The water is high, dark brown and NOT...correct, NOT moving. Bad!

I asked my staff as I got to work, if she noticed the river. She did too. Yesterday the water wasn't high and it was flowing freely.

Yikes, this is still the effects of Pepeng? I pray that Ramil will not affect us as much as Pepeng. If no landslides and no closed traffics, we won't feel it as we are scheduled to go back to Manila Thursday, when Ramil is supposed to be felt.

Genaro's Bangus Grill

If you see our growers featured in agriculture magazines, you may want to know that we equally market the restaurants that use our chickens :)

For the Jan-Feb 2009 issue of F&B World, when we were interviewed and featured, we invited the crew to sample Sunshines at Zucchini's restaurant. F&B World mentioned them in that issue and the next issue of March-April had Zucchini's featured too :)

Now to Genaro's.... they are based in Santiago City, Isabela where we are based too. Having lunch by drive thru, at their gate side grill, is normal for us. I always ordered fish as the name connotes, is supposed to be their specialty.

Sometime ago, rare time that we go there for dinner and decided to dine in. Oh they have native chicken and Monterey pork too. I order for Sinampalukang Manok, only to be told that the supply is very erratic. Hmmmmm.....small talks that led me to talk about Sunshines. And yes, send her 10 chickens the next day for testing.

That is history. They had been ordering consistently.

About 2weeks ago, I thought of making "Sunshine Chicken is being served at Genaro's Bangus Grill" as our tagline for the radio ads for Region2. Really worked! The sales have doubled. And Grace the owner, appreciated the fact that we made effort to look after marketing too. Obviously, she makes good, I do too :)

Last night, brainstorming about employees handling tips and how to cut down on workload as Grace did the cooking...we brought up the idea of new recipes, ones that stir far from the inasal every corner available. Oh yes, keep the classic tinola and sinampalukan...but get going with offerings that only you have, at least for the moment. Offering that you know you started.

That brought the conversation to my smoking chicken. I shared a recipe of a relative, that I amended to make it easier for me to do. We now look forward to introducing Smoked Sunshine Chicken at Gabriel's of Genaro's.

Gabriel's of Genaro's...That is their new outlet. Strategic, along Maharlika Hway, across the 24hr Mercury Drugstore in Santiago City, Isabela.

North Route

Sunday after delivering the dressed Sunshines for Adela Ang's use in her new healthy food bar at EDSA Garden House, we jumped in our mobile house (that is what we now term the truck or the SUV as we literally get to sleep in them) and headed for Vigan.

If you follow the agriculture news these days, you know how Ilocos Sur uses Sunshine Chicks for their dispersal and called them Ilocos Super Chicken....:) parang Superchick!

Feeling under the sheets, but thanks to laptops and business centers, am able to do my paperwork while in the comforts of Vigan Plaza Hotel.....I tried to step out yesterday....so hot huh...I used the alibi of Asthma to stay indoors.

Anyway, enroute to La Union to check on a grower's new brooding area. Initial loading is not a laughing matter and since the grower has a market already, we want to make sure his learning curve will be minimal.

Up to Baguio, as I enjoyed the Ube Jam I got there the last time. I will stock on them and sell them at Organika. We've tried a lot of Ube Jams, this one is chewy, rightly sweet, I like it.

Go for a peep at our Santiago City outlet for a day, via Ambucalao Dam from Baguio. You have to do this route, very scenic and its a safer roller coaster ride.

By friday morning, we have to be back inManila as we have to do a live guesting for a radio program. That will be a separate post. The title should be cute.

Another 100%

Hard to document feasibility studies as different strokes for different folks, when you talk about free ranging, grass fed Sunshines.

After I greet Maricel, head of my crew for Santiago City, I asked her how her sales went. She sells her harvest to her neighbors. So for the end of 2008, she sold 50% of her 100 . She sold her dressed chickens at php190/kilo and the liver at php200/kilo. At an average of 1.2-1.5 kilos dressed in 60days, I made a quick compution and asked her that if she sold 50 out of her 100 chicks, then she must have already gotten back her investment, plus a little some?

She smiled "yes". So she looks forward now to selling the remaining. As those will be her profit.

She is now preparing for a new batch to brood. Think graduations, and fiesta time :)