Laughter

It is different when shared with friends....and you really have a good, loud, laughs about an incident that you all find funny. It may be a silly thing, but it is funny when woven with other experiences as a group.

When not in a gelled group...your smiles or sneers are exaggerated to assimilate laughter ahahahhah.

We have in our company Andry and Jojie Lim :) Doc Rey was tasked yesterday to introduce Andry as main speaker. Geez.....Doc Rey went on and on...I guess that is how it is when introducing a friend as you know a lot about the person! He went beyond that...he started talking about IMO, FPJ etc. Maybe the audience didn't notice it, but Doc Rey may have forgotten that he wasn't the speaker but just the introducer.

Much later in the day, after the seminar, the moment we got inside the car.....we all had to have our boisterous laughs about that incident.

We proceeded to our farm and since it is their first time to come to Santiago, it was again another healthy exchange of info and insights. Both Andry and Doc Rey are brooding batches now and they were comparing growths since they are adapting different brooding styles.

Doc Rey is based on scientific poultry management for free range...while Andry uses the Korean technology.

Three full days with friends...tomorrow we all travel back to Manila. Long trips are enjoyable when laughs are shared.

With people you are comfortable with, you are not ashamed to ask seemingly dumb questions. The Northern Luzon and Mindanao offer different foods and sceneries. What one takes for granted, awes the other.

They can't over the fact that on the road to Isabela, they met unending number of trailer trucks, hauling rice to go to Manila.Andry and Jojie are so captured by the vastness of the rice fields all around....as far as your eyes can see :) Over dinner, when we brought them to Generao's Bangus Grill that serves Sunshine in their menu...they never had Sinampalukang Manok, chicken in soup soured by Tamarind. I suggested to them to try to use Batuan to sour their soup. It is abundant in the Visayas.

Genaro's Bangus Grill

If you see our growers featured in agriculture magazines, you may want to know that we equally market the restaurants that use our chickens :)

For the Jan-Feb 2009 issue of F&B World, when we were interviewed and featured, we invited the crew to sample Sunshines at Zucchini's restaurant. F&B World mentioned them in that issue and the next issue of March-April had Zucchini's featured too :)

Now to Genaro's.... they are based in Santiago City, Isabela where we are based too. Having lunch by drive thru, at their gate side grill, is normal for us. I always ordered fish as the name connotes, is supposed to be their specialty.

Sometime ago, rare time that we go there for dinner and decided to dine in. Oh they have native chicken and Monterey pork too. I order for Sinampalukang Manok, only to be told that the supply is very erratic. Hmmmmm.....small talks that led me to talk about Sunshines. And yes, send her 10 chickens the next day for testing.

That is history. They had been ordering consistently.

About 2weeks ago, I thought of making "Sunshine Chicken is being served at Genaro's Bangus Grill" as our tagline for the radio ads for Region2. Really worked! The sales have doubled. And Grace the owner, appreciated the fact that we made effort to look after marketing too. Obviously, she makes good, I do too :)

Last night, brainstorming about employees handling tips and how to cut down on workload as Grace did the cooking...we brought up the idea of new recipes, ones that stir far from the inasal every corner available. Oh yes, keep the classic tinola and sinampalukan...but get going with offerings that only you have, at least for the moment. Offering that you know you started.

That brought the conversation to my smoking chicken. I shared a recipe of a relative, that I amended to make it easier for me to do. We now look forward to introducing Smoked Sunshine Chicken at Gabriel's of Genaro's.

Gabriel's of Genaro's...That is their new outlet. Strategic, along Maharlika Hway, across the 24hr Mercury Drugstore in Santiago City, Isabela.