Sunny in Santiago is now open 9am to 9pm, starting today.
We had the soft opening less than a month ago, and started selling at 5pm til 9pm. Since we advertised that we delivered, we had been getting calls and walk in customers as early as 11am!
That made us see how we will fare today opening at 8am to do cleaning and setting for the lunch crowd.
We're setting out a ramp so we can wheel up and out the ovens. That will make the pick up and ordering more accessible for customer and us. Will really be like a drive thru thing! Plus greater visibility with our lighting outside.
Your mind should be nonstop in reinventing and marketing.
Wish us good :) Salamat po
Showing posts with label roasted chicken. Show all posts
Showing posts with label roasted chicken. Show all posts
Friday, July 03, 2009
Wednesday, June 10, 2009
You Will Meet Sunny Soon
Last night we had a soft opening of the rotisserie chicken outlet in Santiago City, Isabela.
No signs yet, as we just thought about opening two nights ago. Yes, read right. Two (2) nights ago, we decided to open the box of rotisserie oven, had electricals installed pronto and just did a salt and pepper rub on some of our chickens. Tasted good...so we decided to roast some more last night.
Yesterday, we ran live ads on the radio. By the time we were cooking, we got inquiries already from drive bys! The few we roasted gone :)
Today, we finalized our radio ads and had it voiced over. Gave a GO on the outdoor signages.
Deliberated last night on initial taglines to be used for the radio and outdoor ads....came up for our intial outings:
1) Meet Sunny :)
2) gala sa damuhan
3) walang anibiotiko
4) pinasarap ng panahon
Come to think of it. We really had Sunny all the time. We called our small truck wrapped chickvan as Sunny, if you remember our previous posts wayback 2007! We've always said our Sunshines do range on living grass (gala sa damuhan), no antibiotics, and had been using the tag "pinasarap ng panahon" in our long standing brochure.
We have just recycled ideas? Nope. We are just doing our step by step outings in marketing...to always give you something new and better.
This morning, we had our fill of high spirits from the wonderful comments we got on Sunny. From people who knew and loved their food.
Doc Rey just showed me what he had been working on since lunch time. A more cheery area :) Last night we had no signage at all, we were close to invisible and lighting was bad. What sold us were our uniformed personel outside and the radio live ads.
I will let you meet Sunny when they put up the signs. It will be up before the week ends. Things is, I don't think I might be around to take photos.
Oh...the place is nothing fancy. It was all do-with and diskarte.
Simply....Its just down to earth real good tasting chicken.
No signs yet, as we just thought about opening two nights ago. Yes, read right. Two (2) nights ago, we decided to open the box of rotisserie oven, had electricals installed pronto and just did a salt and pepper rub on some of our chickens. Tasted good...so we decided to roast some more last night.
Yesterday, we ran live ads on the radio. By the time we were cooking, we got inquiries already from drive bys! The few we roasted gone :)
Today, we finalized our radio ads and had it voiced over. Gave a GO on the outdoor signages.
Deliberated last night on initial taglines to be used for the radio and outdoor ads....came up for our intial outings:
1) Meet Sunny :)
2) gala sa damuhan
3) walang anibiotiko
4) pinasarap ng panahon
Come to think of it. We really had Sunny all the time. We called our small truck wrapped chickvan as Sunny, if you remember our previous posts wayback 2007! We've always said our Sunshines do range on living grass (gala sa damuhan), no antibiotics, and had been using the tag "pinasarap ng panahon" in our long standing brochure.
We have just recycled ideas? Nope. We are just doing our step by step outings in marketing...to always give you something new and better.
This morning, we had our fill of high spirits from the wonderful comments we got on Sunny. From people who knew and loved their food.
Doc Rey just showed me what he had been working on since lunch time. A more cheery area :) Last night we had no signage at all, we were close to invisible and lighting was bad. What sold us were our uniformed personel outside and the radio live ads.
I will let you meet Sunny when they put up the signs. It will be up before the week ends. Things is, I don't think I might be around to take photos.
Oh...the place is nothing fancy. It was all do-with and diskarte.
Simply....Its just down to earth real good tasting chicken.
Tuesday, June 09, 2009
Sunny
It is for Isabela. At least for Santiago City, this morning.
Remember back, I bought a rotisserie oven meant for the chickens? It was never started, not even opened. Yesterday, while toying with something new to do....we made a call to an electrician, and yes he can install pronto. Made a call to the farm to slaughter ten (10) chickens weighing 1.5kg. Instructed to season with salt and pepper and to bring it at 6pm to the proposed outlet.
By 5pm, the proposed outlet was being swept....it had been abandoned for sometime. By 6pm, the chickens were being inserted into the bars.... YIKES, it wasn't a simple task to just put them into those rods. It needs experience and know how. Easier said than done! But they are machines, and we are humans. After several trials and errors, we got them going merrily around without falling wings nor legs :)
By 7pm, we got it broiling....to perfection till a litle after 8pm. Hey, they taste great. That rotisserie looked intimidating but was simple to use.
How are we going to call the chickens? Because the sun was up this morning.....I am inclined to call the SUNNY.
Taglines? I have several now in my little notebook. To be discussed with my sign printer who I am meeting later today. Don't want to preempt my AD taglines now.
So there, we had been equipped for a while. Had to wait for proper timing and motivated personnel.
Actually, we are just setting this up and turnkey operation to a loyal staff of ours. It was offered to others, but some people don't have the talent to spot opportunities nor business ideas.
Welcome to Sunny!
Remember back, I bought a rotisserie oven meant for the chickens? It was never started, not even opened. Yesterday, while toying with something new to do....we made a call to an electrician, and yes he can install pronto. Made a call to the farm to slaughter ten (10) chickens weighing 1.5kg. Instructed to season with salt and pepper and to bring it at 6pm to the proposed outlet.
By 5pm, the proposed outlet was being swept....it had been abandoned for sometime. By 6pm, the chickens were being inserted into the bars.... YIKES, it wasn't a simple task to just put them into those rods. It needs experience and know how. Easier said than done! But they are machines, and we are humans. After several trials and errors, we got them going merrily around without falling wings nor legs :)
By 7pm, we got it broiling....to perfection till a litle after 8pm. Hey, they taste great. That rotisserie looked intimidating but was simple to use.
How are we going to call the chickens? Because the sun was up this morning.....I am inclined to call the SUNNY.
Taglines? I have several now in my little notebook. To be discussed with my sign printer who I am meeting later today. Don't want to preempt my AD taglines now.
So there, we had been equipped for a while. Had to wait for proper timing and motivated personnel.
Actually, we are just setting this up and turnkey operation to a loyal staff of ours. It was offered to others, but some people don't have the talent to spot opportunities nor business ideas.
Welcome to Sunny!
Sunday, May 24, 2009
Simply Good
That was early lunch today, just before the monthly seminar, today being the 4th Sunday.
There was nothing special to celebrate :) Doc Rey wanted to get dressed weight and cooking shrinkage...weehehehhe, that's the reason why we did this great roast.
Don't ask me now the results of that test....my assignment was to instruct to season with salt and pepper and ask that lemongrass (tanglad) be placed in the cavity, before charbroiling.
We asked that this be cooked in a lechonmanokan near us. That I know...it took 30mins to cook this 1k Sunshine. We had two (2) whole chickens cooked and left one for them to try.
They are used to selling white chickens and were excited to taste the Sunshines....which they described as having an "international taste"!
I will take that the adjective meant it tasted GREAT and different from what they are used to. Besides, there was no mind boggling marinades used nor perfunctory sawsawans...not even pickles. Surely, their manoks were fat and plump....but these lean Sunshines were taste packed.
Timing that a supplier we work a lot with, showed us his fruit stand in a good traffic area. He wants to do take out inasal. He is a true blood Visayan, and knows his bisaya manok inasal.
Thursday, January 10, 2008
Coffee Break
I stood up to get a break and clicked on my email tab.....instant coffee tasted like brewed
Hi Sandy,
You are welcome!
Attached are photos of the first batch of sunshines. The first photo is the view
of Taal lake (Lipa City) where the sunshines are located. The following pics are
what's left of the batch.
Everybody loved the taste of the roasted sunshines...
Solraya Enterprises <info@solraya.com> wrote:
Thank you sa Kimchi book :)
Send me photos ng Sunshines ha.
Naubos na ba yung 1st batch? Have you tasted it? Ano feedback?
Wednesday, November 14, 2007
Sandy's Roasted Sunshine Chicken ( Idea from Gigi Gonzales)
This is my favorite. You set it to cook while you relax with a book, cup of tea, disuss the day...while the aroma of herbs and chicken invite you to good dinner...I thank Gigi for this recipe. Aside from designing my house and making this roast, she also taught me a super sarap Halayang Ube
Ingredients:
• 1 whole SUNSHINE chicken
Marinade:
• 1 head garlic, crushed herbs
• 1/8 C olive oil, more if you please
• 1T rock salt, depending on your taste
• Freshly ground black peppercorns
• Fresh herbs, to your liking. I prefer Rosemary, Basil, Tarragon, whatever tickles your nose and taste buds at the moment
Directions:
Mix the marinade in a bowl and rub this all over the chicken. Marinate the chicken for a minimum of 2 hours, best if longer. Rub and turn chicken from time to time. When you are ready to roast it, stuff the marinade under the chicken's skin and inside the cavity.
I want to cook this slow. Set the whole chicken in the turbo broiler at 300degrees, upside down. After 45mins, invert the chicken, to make it sit. Roast for another 45mins. Increase to 350 degrees for the last 10mins to make it golden brown. Total cooking time will depend on weight of Sunshine Chicken, 1 hour per kilo. While cooking, the roast will emit a wonderful aroma. Serve immediately. I want to stay away from the fat, but you may want to use the drippings as sauce. Best with fresh green salad or buttered vegetables.
Ingredients:
• 1 whole SUNSHINE chicken
Marinade:
• 1 head garlic, crushed herbs
• 1/8 C olive oil, more if you please
• 1T rock salt, depending on your taste
• Freshly ground black peppercorns
• Fresh herbs, to your liking. I prefer Rosemary, Basil, Tarragon, whatever tickles your nose and taste buds at the moment
Directions:
Mix the marinade in a bowl and rub this all over the chicken. Marinate the chicken for a minimum of 2 hours, best if longer. Rub and turn chicken from time to time. When you are ready to roast it, stuff the marinade under the chicken's skin and inside the cavity.
I want to cook this slow. Set the whole chicken in the turbo broiler at 300degrees, upside down. After 45mins, invert the chicken, to make it sit. Roast for another 45mins. Increase to 350 degrees for the last 10mins to make it golden brown. Total cooking time will depend on weight of Sunshine Chicken, 1 hour per kilo. While cooking, the roast will emit a wonderful aroma. Serve immediately. I want to stay away from the fat, but you may want to use the drippings as sauce. Best with fresh green salad or buttered vegetables.
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