What do you have around you? Start with what interests you...work around those and develop a concept.
We had been concentrating on the dressed Sunshines. We had Adobo, home cooked, simple recipe. It was loved by balikbayans and were purchased as pasalubongs.
I had always toyed with the idea of having these vacuum packed for ready to eat and take as gifts. We knew already that our packaging withstood plane luggage packings and was perfect for comfort food gifts.
Brought up those ideas to others...but then maybe some don't want to think out of the box. I always turn boxes inside out and see what's being hidden.
The Ultimate Taste Test of Our Awesome Planet opened our eyes more and reiterated my vision for the cooked food market. They loved the Adobo and wanted to get it. It was originally meant to be the taste test medium, but looks like water seeks its own course and it was blatantly there that we can't shove it aside.
Now, what are we up to? We will be starting with Sunshines in Adobo, Dinuguan and Kaldereta.
It will be included in our delivery to your homes and will be showcased in Agrilink 2009.
Frozen, vacuum packed...ready to thaw and eat :) Have you thawed about it?
Showing posts with label cooked food. Show all posts
Showing posts with label cooked food. Show all posts
Monday, September 21, 2009
Wednesday, February 25, 2009
Comfort Food
While sitting at a restaurant in Vigan yesterday, next to us was a group of all balikbayans. Looks like maybe classmates from the US who attended a school reunion and made a sidetrip to Ilocos region. Talk about my own scriptwriting and storytelling here wehehehehe
Anyway, they all ordered Max' Fried Chicken. Yes you may ask....why were we at Max' hahhahah. We needed to have a quick meal. That was next door to our hotel, and Leona's does have good food, BUT you will have to be patient when it comes to service.
Back to comfort food. That is a good business idea. Cook your Sunshines into different viands. For adobo, you may even research on the regional varieties. The taste of native chicken that Sunshine Chicken has, will give the your viands the basic home cooked, comfort food that the relatives from afar always whine about.
The balikbayans not just eat here the food they miss. They buy tons to take home to stock in their huge freezers and they love to give them to friends and relatives as pasalubong.
Pack them well, spill proof and smell proof. Last time Doc Rey's siblings from the US were here, they appreciated the vacuum packed goodies they brought home with them.
I hope to bring you more business ideas. Read and select the ones that may apply to you. Remember, you have to love what you are doing. It is the passion that will sustain you through the rough times.
Anyway, they all ordered Max' Fried Chicken. Yes you may ask....why were we at Max' hahhahah. We needed to have a quick meal. That was next door to our hotel, and Leona's does have good food, BUT you will have to be patient when it comes to service.
Back to comfort food. That is a good business idea. Cook your Sunshines into different viands. For adobo, you may even research on the regional varieties. The taste of native chicken that Sunshine Chicken has, will give the your viands the basic home cooked, comfort food that the relatives from afar always whine about.
The balikbayans not just eat here the food they miss. They buy tons to take home to stock in their huge freezers and they love to give them to friends and relatives as pasalubong.
Pack them well, spill proof and smell proof. Last time Doc Rey's siblings from the US were here, they appreciated the vacuum packed goodies they brought home with them.
I hope to bring you more business ideas. Read and select the ones that may apply to you. Remember, you have to love what you are doing. It is the passion that will sustain you through the rough times.
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