Batangas Visit

First on our agenda was to visit Rumandan Farms. It is literally a visit, because it is breeze dealing with this grower. From owner Gene, assistant Karen to farm manager Luis, it had always been easy transactions. Luis should find raising Sunshines "sisiw"....he was a Darag Coordinator for PCARRD for quite sometime and dealt with Doc Synan in the studies. He still maintained his Darag production, but as he says, the commercial quantity to serve consumers is still far, plus the fact that you can't predict harvest.

Until now, he gets and shares pointers with Doc Synan (grab a copy of Agriculture Magazine of Manila Bulletin for August 2008), making raising Sunshines easier for him.

Luis is in the process of opening a new range area and now plans to have a quadrant for every batch. He was surprised how this present batch of 200 wiped out grass in an area of 150sqm in less than 2weeks!

We didn't plan to have lunch there, but the aroma of kalderetang Sunshine from the kitchen, across the nipa hut where we sat, was calling or names distinctly. The fact that we hardly have rice with our meals, made the table spread seem too much. Well, the magic word was "seem"...na seemot ang table :)

We knew we will be there more often, after tasting Edwin's cooking and because they will load more chicks at more regular intervals.

Next stop was a farm near Malarayat Golf. Suggestions were made to correct feeding and housing as brooding stage wasn't managed well. But the chicks were so happy when we taught caretaker to chop a banana trunk and feed it to them...they were so excited.

Last stop was calling on dealers for the area as we had been getting a lot of inquiries from Batangas. We wanted to make sure that the link to the backyard farmers are established.

IFEX Philippines 2008

There were no expectations when we joined this trade show. We are just always in the lookout for avenues where our growers may market their products and get known in the industry.

IFEX was different. It was enjoyable!!!


Before the IFEX started, CITEM contacted us to do a radio/television interview. It just reiterated our stand in pushing our growers in marketing strategies. That was how we felt when CITEM wanted to present their exhibitors.

Again I have to thank Raymond Rubia of Daily Dose Farm for doing the ingress for us. Though he got sick and wasn't able to join for the first 2days, he came on the lastday :)

Doing a food show didn't prepare us for the inquiries we got for the Sunshine Day Old Chicks. We worked side by side with the Sunshine growers who used the opportunity to be seen. Rumandan Farms of Rosario Batangas brought their dressed chickens and Sunshine Capons of Joey and Doc Mitzi Rigor of Victoria Tarlac were around to explain the benefits of eating Sunshines. That was a real big assistance to us, so Doc Rey and I were focused on answering queries on growing for backyard and commercial farming. For the lucky ones to have experienced it....we had reverse roles for a moment. Zac Sarian was carving the Sunshine Capons, Doc Mitzi was assisting, Joey Rogor and Doc Rey were talking to clients and I was photographing.

Met so many interesting people. People who have read about us, read the blog, and even a couple who saw us after searching on the earthquake prediction! A side anecdote to this earthquake scare was that Joey Rigor was texting friends and relatives that the photo of Doc Mitzi was on the newspaper....weehehehhehe no one wanted to believe him and even his own mother-in-law asked if it was just a "text hoax" :)

IFEX Philippines was a great experience. The visitors were from all walks and trades in the food industry. Restaurant owners, supermarket reps, hotel reps, food critics, chefs and consumers who were on the lookout for good supplies. Then there were also the ones looking into what business they can get into in the food industry.

Best lessons we need to learn to get us through are learned during kinder. I always refer to that line and its like a comfort saying for me. Being in a retail zone of a trade show gives you the jumpiness of other entrepreneurs. When you are exasperated with slow learning employees...you know you are with entrepreneurs when you feel the " GO GO GO". From ingress, opening of doors every morning, walking around the aisles....you know an entrepreneur when you see one. I guess they are really born and bred to be one...not learned in university.

Classic example is the booth across us...selling ChocoMani.....I even dream of hearing their voices! I will never forget that in one of the brownouts...in the pitch dark of things...I heard her voice... "free taste....free taste Choco Mani".

As usual, the stars whenever we join tradeshows? Our decor!!!! Literally, people always ask for our cuties. Several tradeshows old now and we have learned to pack up light as we giveaway all our stickies, hangies and props of flowers and chicks.

Can't wait for the next food exhibits.....

Quite Quiet?

In the blog, quiet, yes...but not a few steps away from this desk!

Unforseen turn of events have me flying to Cebu tomorrow, after a breakfast meeting with my breeder partners at the Park N Fly building.

Hopefully it isn't raining in Cebu so we can take updated photos of growers' ranging areas in the afternoon.

Back to Manila for ingress of IFEX....or so I thought :( Just realized after opening emails that ingress is only until 7pm. Well, option#1, I ask Raymond to fix booth himself. Option#2, we fix booth real early Friday am.

See you at IFEX Philippines 2008. We we will be at the Retail Section, Booth A10. You can't miss us, strategically at a corner. Sunshine as most times, partners with Raymond Rubia of Daily Dose Farm and Chef Bert. Our featured growers for this show will be Rumandan Farms of Batangas, and Sunshine Capon of Joey Rigor in Victoria Tarlac.

2nd INAHGEN

We have come from an exciting 3days for the 2nd INAHGEN.


Rumandan Farms And Nursery, based in Rosario, Batangas was our partner grower for the event. They marketed their dressed Sunshines. Very good exposure as they got a lot of interest on their products.

Another grower, Joey Rigor of Sunshine Capon, was interviewed by Zac Sarian. Last Sunday, Zac got wind of a grower doing capon and asked me to set up meeting with Joey as he wanted to feature the product.

The Sunshine Chicken got a lot of attention. In turn, the inquiries redirected to our listed dealers were immediately felt.

That is our commitment to our dealers and growers...that the focus of marketing will be on the good product and them.

Several other major trade shows have been lined up for the rest of 2008.

We didn't get the attention in a major veterinary trade show because we were offering high technology. On the contrary, the people who are in the know..knew they had to unlearn practices. Rememeber, we are going back to basics.