As Native

Some growers have found a niche in selling to the local market. "HOORAY" for them!

It may sound surprising to the marketing man how a perceived expensive and high end commodity now has penetrated the local market...as in the markets in the locality of the grower.

Years of work and patience for consumer awareness to eating tasteful and healthy....and more so, bringing back to your area the income by giving work to the farmhelp (if not self employment), to the ladies instead of giving the dressing machine a spin and business to yourselves :) Educating the housewife about deciding on what is rightful spending....getting value for your money!

Think about health benefits, work for the locals, TASTE oh yes the taste....and as a cook, notice that our Sunshines don't shrink when cooked because no chemicals to make them bloat. That in itself is a lot of savings that translates to maybe equal almost in pricing to the industrial chickens.

They say that they have a quick turnaround amongst the local market because it is PARANG NATIVE. I quickly caution them, to tell the truth and be proud about their product being LASANG NATIVE.

Lasang Native

I had been getting email and calls..."Is your Sunshines native chickens"?

That is the reason we used the tagline "LASANG NATIVE"...

Although the Sunshines taste like our native chickens, manok tagalog, bisaya manok, or whatever regional term we have for the Filipino native chickens....we don't, won't, nor claim that the Sunshines are OUR native chickens.

Why? Because, much as they really do taste like the natives, our Certified F1 Sunshine Chicks are from the Certified Parent Stocks that we import are from SASSO of France. We will not claim to the fame of OUR native chickens, nor will we disclaim the research and development of SASSO of France. SASSO is known in the free range chicken industry as the leader, and develops and maintains the strains of pure colored chicken farm breeds. They go through a natural selection for taste and preferences of the different regions in France and clients' requirements. We are proud to be carrying SASSO.

We studied and continue to study our Philippine conditions and market preferences and decided on which strains to bring in to comeup with what we offer to you as Sunshine Chicken. First we brought in the a heavy pure farm breed, that gives us the colorful Sunshines. We next reintroduced the Naked Necks that are sturdier under tropical conditions and have a thinner skin that gourmets prefer. We are now thinking of a new strain to add to our existing line :) All those, to satisfy the different growers' and farmers' needs and wants.

Easy To Thaw

A restaurant ordered ten chickens from us this morning, for the first time. We delivered at 9am, frozen Sunshines.

2pm today, she was on the phone and said she was very happy with the lasang native chickens and can kiss her problems with the native chicken supply goodbye.

Asked how she was able to thaw and cook fast?

She said the vacuum packaging was perfect. They submerge it in water, without affecting the quality of meat. When thawed, that it the only time they take it out of the vacuum pack.

Tonight, we will have Sinampalukang Manok for dinner. We will try out her cooking.

Info-Ads 10-12

Many thanks to Kathy....We are excitedly coming out with our new set of informative ads, 10-12.

Saboroso

I deleted the name and the organization of the source of the "saboroso" reaction, as the person may be high profile.

Anyway, this is an excerpt from the email of a Batangas grower.

Dr. XXXX from XXXXXX emailed that it tasted "saboroso"
kuno...parang lasang native chicken, malinamnam.

Ranger Hood

Study artwork for the wrapping of the Ranger truck.

This photo is supposed to go over the front: hood and fenders.

Picture from Tessie, a grower in Davao.

Print Ad For January 2008 Outing

Preview of our print ads starting January 2008 for Agriculture Magazine of Manila Bulletin.

If you will notice, we have veered away from the "imported" image, that was part of our former ads. No colors in reference to a country. We didn't want to be bought because Sunshines' parents came from halfway around the world.

A lot of grass, fresh air, let loose to forage, freedom from cages, and of course...sunshine!

We want to be known as the product patronized because of the taste and health benefits. Equal to that is our service and customer relation.

Original layout was done by Orange Segment. Picture taken by Joey Lacson of his Sunshines, ranging near Mambukal Resort, for harvest this Christmas season, meant for family and close friends. Sheryl of Manila Bulletin did some bit of editing for the print ad. Thank you.

Almost Final Artwork

I hope to make a minor revision to this and final work will be started later today.

Watch when "Sunny" (that is what we call our small chickvan for Metro runs) rolls out next week sporting new wraps :)