After These, What Is Next?

Agri Plain Talk, Manila Bulletin, December 11 2010

Agri Plain Talk, Manila Bulletin, Jan 08 2011

Agriculture Magazine, Jan 2011, Page7

Panorama, Jan 02 2011, Page 20 and 21

In December 25 2010, Mag Agri Tayo, shown every Saturday at 9am over Channel 4 had featured the white pastured chickens too.  We are now partnering with them in given a school on the air and will be showing in several episodes our farming practices.  In early 2010 they did a 2part feature on us already, but they are now interested in the whites and the natural farming.  Watch out for the January 29 2011 episode.

Can you guess what the next stories of Mr. Zac Sarian will be focusing on? 

Thankful For 2010....Looking Forward To 2011

These past days, I had been composing in my mind how to post for my year ending blog.  I  can just think of blessings.  Am sure I had my share of trials, but those are learning expeditions for future realizations.

For Sunshine Chicken, I can't ask for more.  Only on our 3rd year for the dressed chicken market, we got a lot of media mileage for 2010.  How many TV shows featured us?  At least six (6).  Mag Agri tayo featured us twice this year.  I have to look at their support and of course to Mr. Zac Sarian, Editor for Agriculture of Manila Bulletin, who is always documenting our moves in the pastured, free range chicken industry. Both of them had been covering our transition from colored to white.  The last segment we had in December 25 with Mag Agri tayo will be followed up soon by a TV shoot again next week.  That show got a lot of good reviews and feedback.  Mr. Sarian just wrote about us last week and will follow up in the January issues of Agriculture Magazine and Panorama.

As for our sales for dressed Sunshine Chicken?  Take it from the cue that we are always loading dayold chicks :)

Just as I was composing in my mind how to "Thank" 2010 and everyone...I got a call informing me that Bobby Inocencio passed away while vacationing in Dumaguete.  Bobby is the Father of Free Range Chicken industry in the Philippines.  He reintroduced and opened our eyes again to how chickens should be raised, not just for backyard, but for commercial too. Solraya Enterprises as that time was just into distributing of dayold chicks for Bobby's Teresa Farm.  I may not agree with his business styles, but after we stopped doing business, we maintained friendship.  Later on, when we started importing and selling chicks, roles were reversed and he bought our Sunshine chicks and sold them the the clients who trusted and just wanted to buy from Bobby :)  That is one thing that remained, and SASSO of France knows that...that triangle of work and respect remained between SASSO of France, Bobby of Teresa Farm and Solraya Enterprises.  I had to let France know right away about Bobby's passing away....even before I remembered to call Bobby's UP College barkada (we had common friends).

There will be no Sunshine Chicken if there was no Bobby Inocencio.  We have no unfinished business together and he knew we were friends even after the business deals were over.  Last contact was to greet each other for Christmas.

Thank you to all for the joys and blessings shared.  If we shared trials....that is it...just trials to see how we deal with all of these :)

Look Around

The other day, I was having a conversation with some people about having a flea market/swap meet.

I really love going to real good swap meets. You see real fresh farmers' produce. Families selling their used tools or other white elephants.

Surely, every one has something stashed that they don't know what to do with it, but will be a treasure find for another one. One vendor at MATH was lugging an old Kitchen Aide mixer, bought from another vendor (who wasn't really into baking).

As I was reading yesteday's Panorama online version, today...I got a text from Gov DV, ordering the 2nd batch of another 5000 Sunshine Chicks.

Doc Rey makes a trip to Ilocos Sur and Baguio this week to check on growers in the area. Of course with Ilocos Sur's 1st batch for ranging and 2nd batch to brood, he wants to check on the site at BARang-gay Demo Farm located at San Juan, Ilocos Sur.

That property was dormant for so long. Past leaders of Ilocos Sur had an elephant hidden. Great that Gov DV saw the tusk :)

An Invitation To Visit Agrilink 2008

Did you read Agri Page of Panorama Magazine today?

Read the online version here.

See you on Oct 9-11.

He Found A Niche Market For Chicken Sans Antibiotics

Have you read Panorama of March 23, yesterday? Normally Manila Bulletin posts in their online issue. I guess due to the Holidays, their online site isn't updated.

Remember when Zac Sarian visited Farmer TJ's Krukukuk Farm?

This was the result of that meeting.

Watch out for Agriculture Magazine's April issue, to come within the week :)

Capon Capon Capon

If you follow Zac Sarian's columns in Manila Bulletin, Agriculture Magazine, Panorama and radio program Kaunlaran Sa Agrikultura...you will by now believe that he is excited about the capons.

We were together for the weekend and I made a comment that it was like the Pacquiao bout, he can talk about it endlessly....described it as:

The Kobe beef of poultry

I was on the phone w/ Joey Rigor tonight and he will have his Sunshine Capons available at our booth for IFEX2008.

Liveweight in about 90days is about 5kilos, dressed at about 3.5kilos. He is thinking about growing it to the standards of 7kilos.

We didn't get any of the 1st batch as it was reserved even before it was dressed.

Have you seen a caponed chicken? Small head, very huge round body, small wattle.

Next batch is available in mid May...perfect timing to show it during IFEX Philippines.