...like going home and finding your slippers behind the door....describes our mobile office, which we took out of town yesterday for the 1st time. Manila-Santiago, Isabela was the route, with continuing service to some LGUs in Isabela before heading back to Manila on Thursday.
That was how we also kept our operations for Sunshine Chicken. Our group is small, no agendas, no power plays. We have remained focused. Thankful that the chicken on our personal dinner plates don't have to be subsidized by the company :)
Today, as we do exit interviews in our minds, after the two trade shows we did....we know we go back to an operation that is relaxing to be part of, rather to be an outsider ogling us :)
Proof of it? We saw how during Agrilink. Other companies ride on our and our supplier's name and popularity. Many people walk up and say other companies say they are just the same as us. Or that they use the brand we breed.
Merci...we are not the same. We import from SASSO of France. Documents may be checked. Our company is forever reinventing itself. Product development is constant. We study what will be good for you.
Thank you for the complement! We are glad to be simple and keeping decisions neat and serving. Even SASSO of France has seen that.
Showing posts with label Agrilink 2009. Show all posts
Showing posts with label Agrilink 2009. Show all posts
Tuesday, October 20, 2009
Eye Openers
Been busy for about a month because of Agrilink and Citem's FAME. Since a little before Ondoy, I had been in Manila and away from the countryside, farm and home in Isabela.
Friends have proven best allies in big shows. Agrilink have strengthened ties. During Citem's FAME, talks with others have also showed that relationships formed on agendas and business do bog down and don't last. Well, you need the black to balance the white. So, be thankful for bad vibes as it makes you treasure simple good.
The daytrip to Isabela yesterday made me see the wrath of the floodwaters and landslides :(. The cloudy skies and rains on the way that are setting the welcome stage for Ramil, has started to pile up soil again on the street from the mountain soilfalls.
During the 8hr trip, I get a call from my Benguet grower, and ordering a substantial loading. Weren't they still under the relief stage? I have to give my hat off! Moving on real fast. Of course to be ahead, one has to move forward...at least move and jiggle a bit.
A scene on TV I saw recently is a continuation of how we should be pliable, in my mind. The Benguet relief and operation showed a school housing the homeless folks. They were seen sweeping, cleaning, brushing their teeths, fixing things around, making makeshift furnitures, plumbing etc etc and ETC. You'd think that: that is the way they really are and MORE. You get to see the real person in times of hardship and problems, when your back is on the wall.
Do you remember the scenes in other centers in Manila? Play the news in your mind. Listen to feedback on radio now....you know the difference I am referring to.
On the way to work today...geeezzzz...I have been away indeed for over a month. Saw new businesses up. Several new structures are in finishing touches. AND.... we crossed Calao Bridge this morning in Santiago. The water is high, dark brown and NOT...correct, NOT moving. Bad!
I asked my staff as I got to work, if she noticed the river. She did too. Yesterday the water wasn't high and it was flowing freely.
Yikes, this is still the effects of Pepeng? I pray that Ramil will not affect us as much as Pepeng. If no landslides and no closed traffics, we won't feel it as we are scheduled to go back to Manila Thursday, when Ramil is supposed to be felt.
Friends have proven best allies in big shows. Agrilink have strengthened ties. During Citem's FAME, talks with others have also showed that relationships formed on agendas and business do bog down and don't last. Well, you need the black to balance the white. So, be thankful for bad vibes as it makes you treasure simple good.
The daytrip to Isabela yesterday made me see the wrath of the floodwaters and landslides :(. The cloudy skies and rains on the way that are setting the welcome stage for Ramil, has started to pile up soil again on the street from the mountain soilfalls.
During the 8hr trip, I get a call from my Benguet grower, and ordering a substantial loading. Weren't they still under the relief stage? I have to give my hat off! Moving on real fast. Of course to be ahead, one has to move forward...at least move and jiggle a bit.
A scene on TV I saw recently is a continuation of how we should be pliable, in my mind. The Benguet relief and operation showed a school housing the homeless folks. They were seen sweeping, cleaning, brushing their teeths, fixing things around, making makeshift furnitures, plumbing etc etc and ETC. You'd think that: that is the way they really are and MORE. You get to see the real person in times of hardship and problems, when your back is on the wall.
Do you remember the scenes in other centers in Manila? Play the news in your mind. Listen to feedback on radio now....you know the difference I am referring to.
On the way to work today...geeezzzz...I have been away indeed for over a month. Saw new businesses up. Several new structures are in finishing touches. AND.... we crossed Calao Bridge this morning in Santiago. The water is high, dark brown and NOT...correct, NOT moving. Bad!
I asked my staff as I got to work, if she noticed the river. She did too. Yesterday the water wasn't high and it was flowing freely.
Yikes, this is still the effects of Pepeng? I pray that Ramil will not affect us as much as Pepeng. If no landslides and no closed traffics, we won't feel it as we are scheduled to go back to Manila Thursday, when Ramil is supposed to be felt.
Monday, October 12, 2009
Worth Our While
Agrilink 2009 was very good for us. Inspite of most exhibitors' laments that attendance was low, sales were bad...it was tremendously great for us. Granting that the recent calamities didn't allow the expected number of visitors, we were very busy detailing and entertaining. There are normally six (6) of us at any given time in the booth, and no one ate on time.
Our sales on dayold chicks tripled for retail compared to last year's, and orders for deliveries have been booked keeping us busy for the next weeks to come. Dressed chickens were brought for display purposes but we saw that on day1, people knew about our product and were walking up to us specifically to purchase the dressed Sunshines. By the last day, we were sold out quite early! After a day's rest, we have instructed to personnel to look into an unscheduled dressing, as our freezers are empty....a nice problem huh?
What do we account the interest to?
1) Word of mouth - A lot of clients were repeat customers plus the referrals and new ones who saw us
2) Experience - Same with the dressed Sunshines, they heard us through the chicken vine :)
3) Neighborhood - Someone from the large booth across us asked me if the set up of Teresa Orchard, Sunshine Chicken and AANI were all owned by one person. I asked why? He said because from ingress to 3day sales...everyone in the booths were helping one another. That is from food, supot, tali, answering inquiries, panukli etc etc etc....its not just about business.
4) Passion - We really love what we are doing and earnestly believe in our product.
5) Competition :) - We continue to reinvent ourselves and compete solely with our selves.
6) You - Fast learners. Over the years, you allowed our team to educate you about eating well and healthy. You also learned to grow your own food. You continued to learn with us.
Actually, trade shows are there to benefit you. I hope it was also worth your while.
Our sales on dayold chicks tripled for retail compared to last year's, and orders for deliveries have been booked keeping us busy for the next weeks to come. Dressed chickens were brought for display purposes but we saw that on day1, people knew about our product and were walking up to us specifically to purchase the dressed Sunshines. By the last day, we were sold out quite early! After a day's rest, we have instructed to personnel to look into an unscheduled dressing, as our freezers are empty....a nice problem huh?
What do we account the interest to?
1) Word of mouth - A lot of clients were repeat customers plus the referrals and new ones who saw us
2) Experience - Same with the dressed Sunshines, they heard us through the chicken vine :)
3) Neighborhood - Someone from the large booth across us asked me if the set up of Teresa Orchard, Sunshine Chicken and AANI were all owned by one person. I asked why? He said because from ingress to 3day sales...everyone in the booths were helping one another. That is from food, supot, tali, answering inquiries, panukli etc etc etc....its not just about business.
4) Passion - We really love what we are doing and earnestly believe in our product.
5) Competition :) - We continue to reinvent ourselves and compete solely with our selves.
6) You - Fast learners. Over the years, you allowed our team to educate you about eating well and healthy. You also learned to grow your own food. You continued to learn with us.
Actually, trade shows are there to benefit you. I hope it was also worth your while.
Saturday, October 10, 2009
Last Chance At Agrilink
Today is the last day of Agrilink 2009. Read about it here.
May be the last day, but collaborations and friendships built over time goes on and on. Most plans are cemented over "hito" lunches.
So watch out for more agriculture shows, on land, on wheels and on the air.
May be the last day, but collaborations and friendships built over time goes on and on. Most plans are cemented over "hito" lunches.
So watch out for more agriculture shows, on land, on wheels and on the air.
Thursday, October 08, 2009
Great Decision
For several years, we'd have an outdoor and an indoor booths for Agrilink. Same people you see...but you give a different look and marketing in both booths....you end up different marketing skills are employed.
Taxing and manpower intensive for the outdoor booth. I do so many shows, that by last year, I was able to man the indoor booth alone, being experienced on the How Tos. This year, manpower shortage and camaraderie urged me to join our outdoor set up.
The amount I saved for the indoor was used to furnish our mobile office. Very worth it, as I am resting inside my mobile office, typing this...while I can still keep an eye on the booth outside.
The outdoor booth was effective because we have ranging adults, day old chicks and dressed chickens all in one booth. It was easy to explain and show off.
Logistics for selling was much easier, as stocks were in our vans just beside the booth.
The bad weather was not a deterrent to have Sunshine :)
Healthy Ice Cream
Gerry and Zac got lost from my view for some minutes. Next thing I knew, they were raving about the ice cream they had at Rene Almeda's Alaminos Goat Farm booth. I know Rene was having a taste test of the sausages BAI developed for his goat...but ice cream? There was not mention of that.
Oh boy...do I love ice cream. But then, will the one from goat's milk taste good? How was it compared to dirty ice cream...they said BETTER! Hmmmmm....what flavors...Ube and Cheese. If these two men say it was masarap...am sure it was. I made a mental note to try it later.
A few minutes later....Rene was walking towards us and brought two (2) cups of Ube and Cheese ice cream. He must have remembered my sweet tooth. Seeing how tiny the cups were for my teeth...Doc Rey gave his cup to me.
YUMMY...promise! I walked over to congratulate the Almedas. Still not available commercialy. They commissioned someone to make it for them for serving during Agrilink :)
Selling at PHP40 per small cup...it was so worth it. Creamy, and real pure ingredients. You can taste the freshness.
Wednesday, October 07, 2009
AANI ng Sunshine Chicken at Teresa Orchard
Double meaning...yes. But either way, you get the image and feeling of collaboration :)
We were at ingress early this morning for our outdoor booths at Agrilink 2009. On my right is Teresa Orchard of Zac Sarian and on my left is the retail of AANI (Agri Aqua Network International).
Pol Rubia has set up our tents and we peeped early to see how simple and doable we can show housing for our Sunshines. We go back later this afternoon to just hang nets, and kubo housing.
We are next to fantastic structures, but we planned it this way....we use the difference to accent our advantages :)
Our friend supplier of SM Supermarkets was complaining today that not all SM outlets are able to move his goods. I said "think of it the other way....you are creating a certain market and you are sticking to it...SM may ride on it". O diba?
We were at ingress early this morning for our outdoor booths at Agrilink 2009. On my right is Teresa Orchard of Zac Sarian and on my left is the retail of AANI (Agri Aqua Network International).
Pol Rubia has set up our tents and we peeped early to see how simple and doable we can show housing for our Sunshines. We go back later this afternoon to just hang nets, and kubo housing.
We are next to fantastic structures, but we planned it this way....we use the difference to accent our advantages :)
Our friend supplier of SM Supermarkets was complaining today that not all SM outlets are able to move his goods. I said "think of it the other way....you are creating a certain market and you are sticking to it...SM may ride on it". O diba?
Tuesday, October 06, 2009
Free Consults
Mr Zac Sarian called to tell me that he is writing about "Free Consultations" from Doc Rey on free range chickens during Agrilink 2009.
I was thankful for his writing about Sunshines, but after the conversation I thought....we've always had free constultations, it wasn't like it will be only for Agrilink :)
But I learned something there...maybe its not common knowledge?
Yes, consulting Doc Rey on free range chicken raising is FREE. I think it is ok to say that he doesn't charge PF, because he is also open to being asked as Vet ng Bayan over DWWW's Kaunlaran sa Agrikultura.
Our seminars are also almost always FREE. Fairview's 4th Sundays seminars are PHP450, but that has 10 chicks and a CD. In provincial seminars, we charge a minimal fee to cover venue. Overall and more often, no charge, FREE :)
I was thankful for his writing about Sunshines, but after the conversation I thought....we've always had free constultations, it wasn't like it will be only for Agrilink :)
But I learned something there...maybe its not common knowledge?
Yes, consulting Doc Rey on free range chicken raising is FREE. I think it is ok to say that he doesn't charge PF, because he is also open to being asked as Vet ng Bayan over DWWW's Kaunlaran sa Agrikultura.
Our seminars are also almost always FREE. Fairview's 4th Sundays seminars are PHP450, but that has 10 chicks and a CD. In provincial seminars, we charge a minimal fee to cover venue. Overall and more often, no charge, FREE :)
Do You Step Back Or Move Forward?
Well, stepping back doesn't necessarily mean negative, but I see it as cutting back to gain other things. More like repositioning and refocusing.
Why am I in these thoughts now? We have been so busy and multitasking brains and time is taking its toll on productivity. So do we step back and cut back on work and relax? We should? But that will mean a break on the momentum we built :)
Of course we have to move forward and tackle the problem of time and energy, looking at it from within and outside. Now, we got a mobile office, allowing us to daydream even when on the long road trips. This will let us have productive meetings and mini seminars even under the tree. We are now equipped and ready!
So excited to break it in after Agrilink 2009 and be back for the FAME show....in a more relaxed state.
I act fast. Saw it on a Saturday, showed it to Doc Rey Sunday, and wrapped up papers Monday. That is the ease of single decisions...no corporate world to go around to.
Why am I in these thoughts now? We have been so busy and multitasking brains and time is taking its toll on productivity. So do we step back and cut back on work and relax? We should? But that will mean a break on the momentum we built :)
Of course we have to move forward and tackle the problem of time and energy, looking at it from within and outside. Now, we got a mobile office, allowing us to daydream even when on the long road trips. This will let us have productive meetings and mini seminars even under the tree. We are now equipped and ready!
So excited to break it in after Agrilink 2009 and be back for the FAME show....in a more relaxed state.
I act fast. Saw it on a Saturday, showed it to Doc Rey Sunday, and wrapped up papers Monday. That is the ease of single decisions...no corporate world to go around to.
Tuesday, September 15, 2009
Agrilink Is Coming!
Read about it here.
Time flies by us so fast that we are now cramming for Agrilink 2009's preparations. Slated for October 8-10.
I have always stayed indoors while Doc Rey and rest of the staff stayed in our outdoor booth. This time, we will consolidate our efforts and have an outdoor setup, beside Teresa Orchard.
Why excites me about the outdoors?
1) We may serve you earlier and after the Agrilink's formal hours.
2) We are able to setup a more realistic and doable display.
3) Seminars may be conducted everyday, even 2x a day. One on one consultations are easier with visuals.
Doc Rey will be around the whole time to do FREE small group seminars. More like 10am and 3pm daily :)
Time flies by us so fast that we are now cramming for Agrilink 2009's preparations. Slated for October 8-10.
I have always stayed indoors while Doc Rey and rest of the staff stayed in our outdoor booth. This time, we will consolidate our efforts and have an outdoor setup, beside Teresa Orchard.
Why excites me about the outdoors?
1) We may serve you earlier and after the Agrilink's formal hours.
2) We are able to setup a more realistic and doable display.
3) Seminars may be conducted everyday, even 2x a day. One on one consultations are easier with visuals.
Doc Rey will be around the whole time to do FREE small group seminars. More like 10am and 3pm daily :)
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