21 APRIL 2007

The hatching eggs have arrived and are now in the incubators.

Grass-fed chicks will be available 21 April 2007.

Pastured chickens will be ready by 21 July 2007 onwards.

Excited!

1st Batch of Imported F1 Chicks

We are expecting the 1st batch of the imported F1 (first generation from pure parent stocks) to be available by 21 April 2007 :)

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CHICK BOXES

We are done with artwork and ordered chick boxes for "Solraya's SUNSHINE Colored Chicks".

Used for transporting day old chicks, the boxes are designed to give proper ventilation and space they need.

Solraya's Sunshine Colored Chicks will be ready to be shipped come hatching day :)

Imported F1 (first generation) Colored Chicks

We are importing hatching eggs of first generation colored chicks, to keep up with the demand, while we are awaiting the availability of our island born F1 chicks :)

Expected hatching for the imported ones is on 3rd-4th week of April.

NAME

I wanted a simple name that gives the idea of freshness..."SUNSHINE CHICKENS" :)

Permit to Import

We have now received our permit to import parent stocks of colored chickens.

Expecting our first batch to arrive not later than end of March :)

WHY did we decide to import?

We used to be distributing for an importer (AP Inocencio/Teresa Farms), but we weren't happy with the standards. Day old chicks being produced were way below par, not meeting growth expectations and mortality rates were high. Chicks were not being classified properly. After countless discussions, the importer didn't offer concrete changes. On the contrary, everything turned from bad to worse.

Decided then that we will not attach our name to a product we can't be proud of. It was a hard decision to stop distributing the colored chicks. I earnestly believe in the concept of free ranging and drug-free meat.

Importing from Grimaud of France became an option. Since initial talks w/ Grimaud, we decided to sacrifice time and severe ties w/ the previous product we were carrying (SASSO). Eventually, it was learned that AP Inocencio hasn't been importing parent stocks to replace his flock. No wonder the product was getting worse from bad. Good we didn't wait for the worst to come before deciding to cut connections.

Whew...Until we finally built the housing for the parent stocks, and getting accreditation to import...it was hard to keep the excitement!

All we had to reply to emails and calls was "We are importing breeders and expect island borns to be available in September. Till then, we won't carry a product that we can't back up"

So now, we are in the stage wherein we are finally making the transaction to import :)

Taste

Have you ever had real chicken? The way it was before the dawn of the quick growing white chickens?

If you did answer "YES", am sure you know what it means to eat good chicken meat.